Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability? Aric RindfleischJ. Inman OriginalPaper Pages: 5 - 19
Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications Hans BaumgartnerJan-Benedict E.M. Steenkamp OriginalPaper Pages: 21 - 35
Strategic Framing: A Study of the Antecedents of Threat and Opportunity Perceptions John W. MullinsDonald R. Bacon OriginalPaper Pages: 37 - 50
Marketing Applications of Three-Dimensional Stereography Morris B. Holbrook OriginalPaper Pages: 51 - 64
Manufacturer-Optimal Wholesale Pricing When Retailers Compete Charles A. IngeneMark E. Parry OriginalPaper Pages: 65 - 77
Using a Community of Knowledge to Build Intelligent Agents Andrew D. GershoffPatricia M. West OriginalPaper Pages: 79 - 91
The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect Prashant MalaviyaK. Sivakumar OriginalPaper Pages: 93 - 106