1. To buy or how much to buy? Partition dependence in purchase-quantity decisions

   • Nader T. Tavassoli
   • Matteo Visentin

   OriginalPaper 24 September 2021 Pages: 177 - 188

2. Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio

   • Karthik Sridhar
   • Ashish Kumar
   • Ram Bezawada

   OriginalPaper 19 August 2021 Pages: 189 - 201

3. The effect of competition on product removal

   • Xabier Barriola

   OriginalPaper Open access 08 October 2021 Pages: 203 - 214

   

4. Consumer motives for buying regional products: the REGIOSCALE

   • Nadine Waehning
   • Raffaele Filieri

   OriginalPaper 13 May 2021 Pages: 215 - 236

5. Building consumer connection with new brands through rituals: the role of mindfulness

   • Maggie Wenjing Liu
   • Qichao Zhu
   • Xian Wang

   OriginalPaper 28 July 2021 Pages: 237 - 250

   

6. Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior

   • Shuai Yang
   • Xinyu Chang
   • William T. Ross Jr

   OriginalPaper 09 August 2021 Pages: 251 - 276

   

7. We are more tolerant than I: self-construal and consumer responses toward deceptive advertising

   • Sohyun Bae
   • Xiaoyan Liu
   • Sharon Ng

   OriginalPaper 19 August 2021 Pages: 277 - 291

   

8. Strengthening the satisfaction loyalty link: the role of relational switching costs

   • Heiner Evanschitzky
   • Valentina Stan
   • Liane Nagengast

   OriginalPaper Open access 27 August 2021 Pages: 293 - 310

   

9. Speaking the same language: the power of words in crowdfunding success and failure

   • Ling Peng
   • Geng Cui
   • Shuman Liu

   OriginalPaper 13 September 2021 Pages: 311 - 323

   

10. The street music business: consumer responses to buskers performing on the street and on online video platforms

    • Samuel Stäbler
    • Kim Katharina Mierisch

    OriginalPaper Open access 29 September 2021 Pages: 325 - 350

    

11. Virtual currencies: different schemes and research opportunities

    • Gianluca Scheidegger
    • Priya Raghubir

    Idea Corner Open access 14 February 2022 Pages: 351 - 360