Some characterizations of stockpiling behavior under uncertainty Kristiaan HelsenDavid C. Schmittlein OriginalPaper Pages: 5 - 16
The effects of postexposure test expectation in advertising experiments utilizing recall and recognition measures Robert J. KentKaren A. Machleit OriginalPaper Pages: 17 - 26
A dimensional versus attribute approach for disaggregate choice models Dennis H. GenschSanjoy Ghose OriginalPaper Pages: 27 - 37
A Bayesian survey technique for rare subjects Samaradasa WeerahandiRobert G. White OriginalPaper Pages: 39 - 47
Effects of physical contact on customers' shopping time and behavior Jacob Hornik OriginalPaper Pages: 49 - 55
Product quality, attributes, and brand name as determinants of price: The case of consumer electronics Morris B. Holbrook OriginalPaper Pages: 71 - 83
Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data Rabikar ChatterjeeWayne S. Desarbo OriginalPaper Pages: 85 - 99