Abstract
We propose a methodology to draw a representative sample from a population with a small fraction of potential customers for a certain product or a service. The objective is to increase the expected number of potential customers in a sample of fixed size representing the whole population. The method also provides a useful way of incorporating subjective judgement and uncertainty into the sampling plan. This approach has produced very satisfactory results for rare event problems in a number of telecommunications applications.
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Weerahandi, S., White, R.G. A Bayesian survey technique for rare subjects. Marketing Letters 3, 39–47 (1992). https://doi.org/10.1007/BF00994079
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DOI: https://doi.org/10.1007/BF00994079