Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value Nicole HansonWonjoo Yun OriginalPaper 15 February 2018 Pages: 1 - 12
PLease do not answer if you are reading this: respondent attention in online panels Leonard J. PaasMeike Morren OriginalPaper 01 February 2018 Pages: 13 - 21
Visual attention, buying impulsiveness, and consumer behavior Hayk KhachatryanAlicia RihnChengyan Yue OriginalPaper 03 February 2018 Pages: 23 - 35
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory Cathy NguyenJenni RomaniukJustin Cohen OriginalPaper Open access 13 November 2017 Pages: 37 - 48
Place the good after the bad: effects of emotional shifts on consumer memory Gianluigi GuidoMarco PichierriGiovanni Pino OriginalPaper 28 October 2017 Pages: 49 - 60
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency Rufina GafeevaErik HoelzlHolger Roschk OriginalPaper 06 November 2017 Pages: 61 - 72
When the purpose lies within: Maximizers and satisfaction with autotelic choices Michail D. Kokkoris OriginalPaper Open access 15 November 2017 Pages: 73 - 85
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions Tereza DeanDavid A. GriffithRoger J. Calantone OriginalPaper 08 February 2018 Pages: 87 - 100
Risking the self: the impact of self-esteem on negative word-of-mouth behavior Matthew PhilpMartin A. PyleLaurence Ashworth OriginalPaper 03 February 2018 Pages: 101 - 113
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring Erik L. Olson OriginalPaper 16 October 2017 Pages: 115 - 122