The future of Marketing Letters Peter N. GolderSandy JapJoel H. Steckel EditorialNotes 05 August 2017 Pages: 335 - 339
The impact of advertising content on movie revenues Vithala R. RaoS. Abraham (Avri) RavidSuman Basuroy OriginalPaper 11 March 2017 Pages: 341 - 355
Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims Joon Yong SeoDebra L. Scammon OriginalPaper 09 March 2017 Pages: 357 - 369
The value of winning: endorsement returns in individual sports Dirk F. GerritsenSaskia van Rheenen OriginalPaper Open access 11 March 2017 Pages: 371 - 384
How psychological contracts motivate employer-brand patronage Yoshiko DeMottaSankar Sen OriginalPaper 16 March 2017 Pages: 385 - 395
The influence of graphical versus numerical information representation modes on the compromise effect Jungkeun Kim OriginalPaper 04 February 2017 Pages: 397 - 409
Creating ethical brands: the role of brand name on consumer perceived ethicality Richard R. KlinkLan Wu OriginalPaper 20 March 2017 Pages: 411 - 422
Using segment level stability to select target segments in data-driven market segmentation studies Sara DolnicarFriedrich Leisch OriginalPaper 01 March 2017 Pages: 423 - 436
Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing Michael J. BaroneT. J. BaeJason d’Mello OriginalPaper 22 March 2017 Pages: 437 - 447
The effects of uppercase and lowercase wordmarks on brand perceptions Xiaobing XuRong ChenMaggie Wenjing Liu OriginalPaper 04 February 2017 Pages: 449 - 460
The vices and virtues of consumption choices: price promotion and consumer decision making Ji YanKun TianPeter Morgan OriginalPaper Open access 01 March 2017 Pages: 461 - 475
Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline Hojin Jung OriginalPaper 23 March 2017 Pages: 477 - 490