Multiplicity of equilibria and information structures in empirical games: challenges and prospects Ron N. BorkovskyPaul B. EllicksonAndrew Sweeting OriginalPaper 19 June 2014 Pages: 115 - 125
Advancing research on loyalty programs: a future research agenda Els BreugelmansTammo H. A. BijmoltNancy V. Wünderlich OriginalPaper 18 June 2014 Pages: 127 - 139
Platforms: a multiplicity of research opportunities S. SriramPuneet ManchandaUpender Subramanian OriginalPaper 01 August 2014 Pages: 141 - 152
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response Françoise SimonVesselina TossanChantal Connan Guesquière OriginalPaper 06 December 2013 Pages: 153 - 164
A simple heuristic for obtaining pareto/NBD parameter estimates Pablo Marshall OriginalPaper 19 November 2013 Pages: 165 - 173
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models Girish Punj OriginalPaper 03 December 2013 Pages: 175 - 186
Motivational profiling of store brand shoppers: Differences across quality tiers Mercedes Martos-PartalOscar González-BenitoMariana Fustinoni-Venturini OriginalPaper 13 December 2013 Pages: 187 - 200
Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect Jaakko AsparaArvid O. I. Hoffmann OriginalPaper 06 December 2013 Pages: 201 - 211
When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons Michael J. BaroneKeith B. LyleKaren Page Winterich OriginalPaper 03 January 2014 Pages: 213 - 223
Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type Jeen-Su LimAbdulrahman Al-AaliJohn H. Heinrichs OriginalPaper 28 October 2014 Pages: 225 - 235
