Perceptions of price (un)fairness in a channel context Mark Ratchford OriginalPaper 25 July 2013 Pages: 343 - 353
A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing Marieke C. PenningsTricia StrianoSusan Oliverio OriginalPaper 28 August 2013 Pages: 355 - 360
Impulse versus opportunistic purchasing during a grocery shopping experience Francesco MassaraRobert D. MelaraSandra S. Liu OriginalPaper 26 July 2013 Pages: 361 - 372
The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship Sarah ClementeEric DolanskyKatherine White OriginalPaper 14 August 2013 Pages: 373 - 384
Star power in the eye of the beholder: A study of the influence of stars in the movie industry Angela LiuYong LiuTridib Mazumdar OriginalPaper 20 August 2013 Pages: 385 - 396
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation Thomas J. L. van RompayMarieke L. FransenBianca G. D. Borgelink OriginalPaper 15 August 2013 Pages: 397 - 407
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism Ju-Young KimKatharina KaufmannManuel Stegemann OriginalPaper 17 September 2013 Pages: 409 - 423
A pricing model for group-buying auction based on customers' waiting-time Mahyar Sharif VaghefiMahrad Sharif VaghefiNeshat Beheshti OriginalPaper 03 October 2013 Pages: 425 - 434