The effects of discussion and question wording on self and proxy reports of behavioral frequencies Barbara A. BickartJoan M. PhillipsJohnny Blair OriginalPaper Pages: 167 - 180
Measuring and managing the essence of a brand personality Johan van RekomGabriele JacobsPeeter W. J. Verlegh OriginalPaper Pages: 181 - 192
The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices Hyeong Min KimThomas Kramer OriginalPaper Pages: 193 - 203
Can good marketing carry a bad product? Evidence from the motion picture industry Thorsten Hennig-ThurauMark B. HoustonShrihari Sridhar OriginalPaper Pages: 205 - 219
A latent structure factor analytic approach for customer satisfaction measurement Jianan WuWayne S. DeSarboYao-Yi Fu OriginalPaper Pages: 221 - 238