Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box William E. BakerJames M. Sinkula OriginalPaper Pages: 5 - 23
Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications Rockney WaltersMaqbul Jamil OriginalPaper Pages: 25 - 42
Making Sense of SERVQUAL's Dimensions to the Chinese Customers in Macau Tiffany K.P. Lam OriginalPaper Pages: 43 - 58
Achieving Managerial Synergism: Balancing Strategic Business Units and Profit Centers A. Coskun SamliEric H. Shaw OriginalPaper Pages: 59 - 73