Guest Editorial: Event Studies in Finance and Marketing: A Road Map for Finance and Marketing Managers James A. Verbrugge OriginalPaper Pages: 123 - 126
Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective Sanjai BhagatU. N. Umesh OriginalPaper Pages: 127 - 148
Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective Debi Prasad MishraGeorge S. Bobinski Jr.Harjeet S. Bhabra OriginalPaper Pages: 149 - 169
The Value of Olympic Sponsorships: Who is Capturing the Gold? Kathleen Anne FarrellW. Scott Frame OriginalPaper Pages: 171 - 182
The Effect of New Product Announcements and Preannouncements on Stock Price Paul S. KokuHarsharanjeet S. JagpalP. V. Viswanath OriginalPaper Pages: 183 - 199