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Guest Editorial: Event Studies in Finance and Marketing: A Road Map for Finance and Marketing Managers

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Journal of Market-Focused Management

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Authors and Affiliations

  1. Department of Banking and Finance, University of Georgia, Athens, GA, 30602-6253

    James A. Verbrugge

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  1. James A. Verbrugge
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Verbrugge, J.A. Guest Editorial: Event Studies in Finance and Marketing: A Road Map for Finance and Marketing Managers. Journal of Market-Focused Management 2, 123–126 (1997). https://doi.org/10.1023/A:1009740618436

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  • DOI: https://doi.org/10.1023/A:1009740618436

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