Abstract
The introductory chapter discussed the need to explore company managers’ perceptions of corporate social responsibility (CSR) in China and the significance of the study. This chapter has four sections. The first section deals with history, concepts and theories of CSR. The second section presents the PR and CSR relations. The third section reviews the definition of culture and its influence on CSR, which leads to this study. The fourth section discusses how company ownership influences CSR. It reviews ownerships structures, types of ownerships, the relation of ownership and CSR, CSR studies about how company managers in different countries, and under different ownership perceive CSR, and existing studies of how ownership influences CSR practice in China.
Notes
- 1.
“Corporate citizenship” is a broader and more vivid concept than CSR.
- 2.
The cost of building the Kingdom of Heaven would not be found in profit but in man’s conscientious service.
- 3.
Corporate philanthropy means a charitable transfer of firm resources at below market prices.
- 4.
Similar to intersecting circles, there is a general model of CS/CR and its dimensions: economic, environment and social responsibility, also called the “triple bottom line”.
- 5.
Firms should strive to make a profit, obey the laws, be ethical, and be a good corporate citizen.
- 6.
In PR literature, “stakeholders” is similar to the concept of strategic constituencies.
- 7.
Political experience; organisational size and age, an organisation’s stakeholder dependence; strategic thinking; diversification and centralisation of management; locus of control for business–government decisions; management mechanisms; and expectations of government affairs.
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Zhang, D. (2017). Corporate Social Responsibility, Culture, and Ownership. In: Corporate Social Responsibility in China. Communication, Culture and Change in Asia, vol 4. Springer, Singapore. https://doi.org/10.1007/978-981-10-4825-8_2
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