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Retailing in Slovenia: Current Landscape and Trends

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European Retail Research

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Abstract

The Slovenian retail market is one of the most concentrated retail markets in Europe. However, the large market power that large retailers exercised in the past has recently dissipated. Deteriorating macroeconomic conditions and changes in consumer behaviour have profoundly affected retail landscape and forced leading retailers to adjust their business strategies.

We begin this country report with a brief sketch of the current economic conditions and the structure of retail industry. The industry is presented through the description of major retailers, distinguishing among food, non-food, and non-store retailing. Next, we turn to recent changes in the retail market brought about by two major forces: economic recession and technological advances, both of which have led to substantial shifts in final consumers’ behaviour. Finally, we provide an overview of strategy responses designed by retailers to counteract these challenges.

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Author information

Authors and Affiliations

  1. Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17, 1000, Ljubljana, Slovenia

    Prof. Dr. Tanja Dmitrović (Associate Professor of Marketing) & Mateja Bodlaj (Assistant Professor of Marketing)

Authors
  1. Prof. Dr. Tanja Dmitrović
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  2. Mateja Bodlaj
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Corresponding author

Correspondence to Tanja Dmitrović .

Editor information

Editors and Affiliations

  1. Karl-Franzens-Universität Graz - Institut für Marketing, Graz, Austria

    Thomas Foscht

  2. Universität Fribourg - Chair for International Management, Fribourg, Fribourg, Switzerland

    Dirk Morschett

  3. Universität St. Gallen- Forschungszentrum für Handelsmanagement, St. Gallen, St. Gallen, Switzerland

    Thomas Rudolph

  4. Wirtschaftsuniversität Wien - Institut für Handel und Marketing, Wien, Wien, Austria

    Peter Schnedlitz

  5. Universität Siegen - Lehrstuhl für Marketing, Siegen, Germany

    Hanna Schramm-Klein

  6. Universität Trier -Professur für Marketing und Handel, Trier, Germany

    Bernhard Swoboda

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Dmitrović, T., Bodlaj, M. (2015). Retailing in Slovenia: Current Landscape and Trends. In: Foscht, T., Morschett, D., Rudolph, T., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07038-0_4

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