Editors:
- Includes supplementary material: sn.pub/extras
Part of the book series: European Retail Research (ERR)
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Table of contents (5 chapters)
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Front Matter
About this book
Editors and Affiliations
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Karl-Franzens-Universität Graz - Institut für Marketing, Graz, Austria
Thomas Foscht
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Universität Fribourg - Chair for International Management, Fribourg, Switzerland
Dirk Morschett
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Universität St. Gallen- Forschungszentrum für Handelsmanagement, St. Gallen, Switzerland
Thomas Rudolph
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Wirtschaftsuniversität Wien - Institut für Handel und Marketing, Wien, Austria
Peter Schnedlitz
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Universität Siegen - Lehrstuhl für Marketing, Siegen, Germany
Hanna Schramm-Klein
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Universität Trier -Professur für Marketing und Handel, Trier, Germany
Bernhard Swoboda
About the editors
Bibliographic Information
Book Title: European Retail Research
Book Subtitle: 2013, Volume 27, Issue II
Editors: Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
Series Title: European Retail Research
DOI: https://doi.org/10.1007/978-3-658-07038-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07037-3Published: 12 September 2014
eBook ISBN: 978-3-658-07038-0Published: 03 September 2014
Series ISSN: 1867-8785
Series E-ISSN: 2364-589X
Edition Number: 1
Number of Pages: VII, 152
Number of Illustrations: 17 b/w illustrations
Topics: Business and Management, general, Sales/Distribution