Abstract
In this paper, applicability of CPV in mobile service design has been investigated in both phase of divergent and convergent thinking. During the scenario-based ideation, potential customer values can be used as ideation stimuli in the process of structured brainstorming. In divergent thinking, CPV can be applied as evaluation criteria in comparing new ideas with alternative services. For the efficient implementation, work templates for accelerated front-end UCD are developed in co-operation with mobile service staffs in Korean mobile operator.
Chapter PDF
Similar content being viewed by others
References
Parasuraman, A., Zeithaml, V.A., Berry, L.L.: A conceptual model of service quality and its implications for future research. J. of Marketing 49, 41–50 (1985)
Zeithaml, V.A.: Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. J. of Marketing 52, 2–22 (1988)
Bolton, R.N., Drew, J.H.: A multistage model of consumers’ assessments of service quality and value. J. of Consumer Research 17, 375–384 (1991)
Ulaga, W., Chacour, S.: Measuring Customer-Perceived Value in Business Markets. Industrial Marketing Management 30, 525–540 (2001)
Day, G.S., Fahey, L.: Valuing market strategies. J. of Marketing 52, 45–57 (1998)
Woodruff, R.B.: Customer value: The next source for competitive advantage. J. of the Academy of Marketing Science 25, 139–153 (1997)
Cravens, D.W., Holland, C.W., Lamb, C.W., Moncrieff, W.C.: Marketing’s role in product and service quality. Industrial Marketing Management 17, 285–304 (1988)
Sweeney, J.C., Soutar, G.N.: Consumer perceived value: The development of a multiple item scale. J. of Retailing 77, 203–220 (2001)
Miller, C., Swaddling, D.C.: Focusing NPD research on customer perceived value. In: Belliveau, P., Griffin, A., Somermeyer, S.M. (eds.) PDMA toolbook for new product development, pp. 87–114. John Wiley & Sons, New York (2002)
Heinonen, K.: Reconceptualizing customer perceived value: the value of time and place. Managing Service Quality 14(3), 205–215 (2004)
Babin, B.J., Darden, W., Griffin, M.: Work and/or fun: measuring hedonic and utilitarian shoing value. J. of Consumer Research 20, 644–656 (1994)
Richins, M.: Valuing things: The public and private meanings of possessions. J. of Consumer Research 21, 504–521 (1994)
Sheth, J.N., Newman, B.I., Gross, B.L.: Why we buy what we buy: A theory of consumption values. J. of Business Research 22, 159–170 (1991)
Batra, R., Ahtola, O.T.: Measuring the hedonic and utilitarian sources of consumer attitude, Marketing Letters 2, 159–170 (1990)
Crawford, M., Benedetto, A.: New products management, Boston. McGraw-Hill, New York (2003)
Dix, A., Rodden, T., Davies, N., Trevor, J., Friday, A., Palfreyman, K.: Exploiting space and location as a design framework for interactive mobile. ACM Transactions on computer human interaction 7(3), 285–321 (2000)
Miller, C.W.: Hunting for hunting grounds: forecasting the fuzzy front end. In: Belliveau, P., Griffin, A., Somermeyer, S.M. (eds.) PDMA toolbook for new product development, pp. 37–62. John Wiley & Sons, New York (2002)
Travis, D.: E-commerce usability: tools and techniques to perfect the on-line experience. Taylor and Francis, London (2003)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Cho, C.K., Lee, C., Yun, M.H. (2007). User Centered Design Approach Applying CPV in Mobile Service Design. In: Aykin, N. (eds) Usability and Internationalization. Global and Local User Interfaces. UI-HCII 2007. Lecture Notes in Computer Science, vol 4560. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73289-1_3
Download citation
DOI: https://doi.org/10.1007/978-3-540-73289-1_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73288-4
Online ISBN: 978-3-540-73289-1
eBook Packages: Computer ScienceComputer Science (R0)