Abstract
Contemporary literature on media and globalization of sport argues that professional as well as amateur sports are increasingly integrated into an emerging global media / sports complex (Wenner, 1998; Whitson, 1998; Maguire, 1999; Whannel, 2005). Sporting has become a core strategic content for old and new media because it attracts subscribers for television, 3G mobile phones (Boyle, 2004, pp.74) and internet users. In effect, sports organizers seem to follow the imperatives of the media, since they have become largely dependent on their revenues, mainly the television rights. These conditions raise the demands of the television networks for technologically perfect audiovisual production and for the assurance of ideal working conditions for journalists and technicians.
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Panagiotopoulou, R. (2011). Olympic Youth and New Media: the Global Olympic Village. In: Preuss, H., Liese, K. (eds) Internationalism in the Olympic Movement. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-92891-3_9
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DOI: https://doi.org/10.1007/978-3-531-92891-3_9
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