Abstract
A survey of 842 respondents was conducted in three countries: the United States, Canada, and Australia. The U.S. and Canadian samples were randomly drawn from the general publics of those two countries. The Australian sample was limited to buyers of wine (a sample of opportunity). In all three countries, identical questions were asked covering several issues:
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perceptions of economic behavior changes occurring in the past three months;
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perceptions of changes in the economic circumstances in the past three months (including aspects of the general economy and aspects of individual financial circumstances):
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LOV scales of personal values, and demographics.
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Wharton, Z. (2015). Individual Economic Behavior: Some Clues to the Roles of Internal and External Conditions as Motivators for Behavior. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_19
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DOI: https://doi.org/10.1007/978-3-319-13141-2_19
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Online ISBN: 978-3-319-13141-2
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