Abstract
Combining psychology with economics has produced the new discipline of behavioral economics. This examines the actual processes of economic decision-making and studies why people make some decisions rather than others. The discipline provides empirical correctives to the prevailing model of Homo economicus that dominates economic discourse. Such a model assumes that human choices and decisions are primarily motivated by self-interest and guided by utility maximization.
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ten Have, H., Patrão Neves, M. (2021). Behavioral Economics. In: Dictionary of Global Bioethics. Springer, Cham. https://doi.org/10.1007/978-3-030-54161-3_70
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DOI: https://doi.org/10.1007/978-3-030-54161-3_70
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