Abstract
Web-based, or internet, surveys are widely used in marketing research, and their use continues to grow. The reasons for this are partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality, and partly because compared to traditional self-administered methods they offer advantages in speed, cost, and efficiency of data collection. This session deals with selected methodological issues concerning Web surveys.
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© 2015 Academy of Marketing Science
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Albaum, G. et al. (2015). Internet-Based Surveys: Methodological Issues. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_164
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DOI: https://doi.org/10.1007/978-3-319-11797-3_164
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-11797-3
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