Abstract
Internet surveys are widely used in marketing research, and their use continues to grow, partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality. This session deals with selected methodological issues concerning Internet surveys.
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© 2015 Academy of Marketing Science
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Albaum, G. (2015). Methodological Issues Relating to Intenet-Based Surveys. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_78
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DOI: https://doi.org/10.1007/978-3-319-18687-0_78
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18686-3
Online ISBN: 978-3-319-18687-0
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