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Applying Social Gamification in a Gamified Point System

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HCI in Games (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12211))

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Abstract

User engagement measures whether users find value in a product or service, which is highly correlated with overall profitability. If users choose to spend their time on a particular application or website, it means that they found value in it. This allows businesses to monetize products or services through advertising, subscriptions or sales. To increase user engagement, it is necessary to meet user needs to improve their experience. Recently, gamification has become increasingly popular because it applies game mechanics to non-gaming environment like education and shopping to attract and motivate participants. In this paper, we explore using social gamification in a gamified point system. In particular, we focus on two types of user interaction, namely competitive and non-competitive interaction. In preliminary experiments, we obtained positive results from the experimenters.

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Author information

Authors and Affiliations

  1. Waseda University, Fukuoka, Japan

    Boyang Liu & Jiro Tanaka

Authors
  1. Boyang Liu
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  2. Jiro Tanaka
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Corresponding author

Correspondence to Boyang Liu .

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Editors and Affiliations

  1. DePaul University, Chicago, IL, USA

    Xiaowen Fang

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Liu, B., Tanaka, J. (2020). Applying Social Gamification in a Gamified Point System. In: Fang, X. (eds) HCI in Games. HCII 2020. Lecture Notes in Computer Science(), vol 12211. Springer, Cham. https://doi.org/10.1007/978-3-030-50164-8_10

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  • DOI: https://doi.org/10.1007/978-3-030-50164-8_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50163-1

  • Online ISBN: 978-3-030-50164-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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