Abstract
Assortment is a relevant issue in retail management which has gained prominence in the last few years in many retail sectors. The purpose of this research is to show the state of the art on this subject by means of a bibliometric analysis carried out using the Web of Science online database. Our findings show the most influential countries, annual evolution, the most influential journals and authors, citations, the main areas of knowledge in which the articles are framed, and the most relevant entities supporting research on these topics. By using a fractional counting method to analyze co-occurrence of the author’s keywords, this paper identifies ten clusters and the most frequent terms. This work represents a contribution by identifying the main trends in assortment in retailing research, and proposes future research, such as: grocery retailing, omni-channel, retail internationalization, market power, competitiveness, consumer search, or stochastic demand.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ailawadi, K.L., Keller, K.L.: Understanding retail branding: conceptual insights and research priorities. J. Retail. 80(4), 331–342 (2004)
Bauer, J.C., Kotouc, A.J., Rudolph, T.: What constitutes a ‘‘good assortment’’? A scale for measuring consumers’ perceptions of an assortment offered in a grocery category. J. Retail. Consum. Serv. 19, 11–26 (2012)
Boatwright, P., Nunes, J.C.: Reducing assortment: an attribute-based approach. J. Mark. 65(2), 50–63 (2001)
Bouyssou, D., Marchant, T.: Ranking scientists and departments in a consistent manner. J. Am. Soc. Inf. Sci. Technol. 62(9), 1761–1769 (2011)
Brereton, P., Kitchenham, B.A., Budgen, D., Turner, M., Khalil, M.: Lessons from applying the systematic literature review process within the software engineering domain. J. Syst. Softw. 80(4), 571–583 (2007)
Broniarczyk, S.M., Hoyer, W.D., McAlister, L.: Consumers’ perceptions of the assortment offered in a grocery category: the impact of item reduction. J. Mark. Res. 35(2), 166–176 (1998)
Brynjolfsson, E., Hu, Y., Smith, M.D.: Consumer surplus in the digital economy: estimating the value of increased product variety at Online booksellers. Manage. Sci. 49(11), 1580–1596 (2003)
Dhar, S., Hoch, S.J.: Why store brand penetration varies by retailer. Mark. Sci. 16(3), 208–227 (1997)
Fox, E.J., Montgomery, A.L., Lodish, L.M.: Consumer shopping and spending across retail formats. J. Bus. 77(2), 25–60 (2004)
Garfield, E.: Citation index for science. a new dimension in documentation through association of ideas. Science 122, 108–111 (1955)
Grewal, D., Levy, M., Mehrotra, A., Sharma, A.: Planning merchandising decisions to account for regional and product assortment differences. J. Retail. 75(3), 405–424 (1999)
Guz, A.N., Rushchitsky, J.J.: Scopus: a system for the evaluation of scientific journals. Int. Appl. Mech. 45(4), 351–362 (2009)
Huffman, C., Kahn, B.E.: Variety for sale: mass customization or mass confusion? J. Retail. 74(4), 491–513 (1998)
Kahn, B.E., Lehmann, D.R.: Modeling choice among assortments. J. Retail. 67, 274–299 (1991)
Koelemeijer, K., Oppewal, H.: Assessing the effects of assortment and ambience: a choice experimental approach. J. Retail. 75(3), 319–345 (1999)
Kök, A.G., Fisher, M.L., Vaidyanathan, R.: Assortment planning: review of literature and industry practice. In: Agrawal, N., Smith, S.A., (eds.) Retail Supply Chain Management, pp. 99–154. Springer, New York (2009)
Levy, M., Weitz, B.A.: Retailing Management, 7th edn. McGraw Hill, Boston (2008)
Mantrala, M.K., Levy, M., Kahn, B.E., Fox, E.J., Gaidarev, P., Dankworth, B., Shah, D.: Why is assortment planning so difficult for retailers? A framework and research agenda. J. Retail. 85(1), 71–83 (2009)
McGoldrick, P.J.: Retail Marketing. McGraw-Hill, London (2002)
Merton, R.K.: The sociology of science: an episodic memoir. In: Merton, R.K., Gaston, J. (eds.) The Sociology of Science in Europe”, pp. 3–141. Southern Illinois University Press, Carbondale (1977)
Moed, H.F.: Citation Analysis in Research Evaluation. Springer, Dordrecht (2005)
Peng, L.: Assortment factors and category performance: an empirical investigation of Australian organic retailing. Doctoral Thesis. The University of New South Wales, Sydney, Australia (2008)
Rooderkerk, R.P., van Heerde, H.J., Bijmolt, T.H.: Optimizing retail assortments. Mark. Sci. 32(5), 699–715 (2013)
Ruiz-Real, J.L., Uribe-Toril, J., Gázquez-Abad, J.C., de Pablo Valenciano, J.: Sustainability and retail: analysis of global research. Sustainability 11(1), 1–18 (2018)
Simonson, I.: Choice based on reasons: the case of attraction and compromise effects. J. Consum. Res. 16, 158–174 (1989)
Sloot, L.M., Fok, D., Verhoef, P.C.: The short- and long-term impact of an assortment reduction on category sales. J. Mark. Res. 43(4), 536–548 (2006)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Ruiz-Real, J.L., Uribe-Toril, J., Gázquez-Abad, J.C. (2019). Assortment and Retailing: A Trendy Couple. In: Martínez-López, F., Gázquez-Abad, J., Roggeveen, A. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2019. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-18911-2_4
Download citation
DOI: https://doi.org/10.1007/978-3-030-18911-2_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-18910-5
Online ISBN: 978-3-030-18911-2
eBook Packages: Business and ManagementBusiness and Management (R0)