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Exploring Marketing Targeted at Youth in Food Stores

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Advances in Communication Research to Reduce Childhood Obesity

Abstract

Childhood obesity is a major public health problem in the USA, with youth at all stages of development at increasing risk (Health, 2008). Between 1976 and 2004, increases in overweight prevalence ranged from 5.0 % to 12.4 % for 2-to-5-year olds, 6.5 % to 17 % for 6-to-11-year olds, and 5.0 % to 17.6 % for 12- to– 19-year olds (Ogden, Carroll, &, Flegal, 2008; Ogden et al., 2006; Ogden & Carroll, 2010). These statistics are particularly alarming as overweight youth disproportionately suffer from chronic conditions such as hypertension and diabetes, thus resulting in reduced quality of life at an early age (Anderson & Butcher, 2006). Overweight children are also at high risk for becoming overweight adults with the attendant comorbid conditions, including osteoarthritis and certain forms of cancer (Freedman, Dietz, Srinivasan, & Berenson, 1999; Dietz, 1998; Khaodhiar, McCowen, & Blackburn, 1999). As a consequence, a sense of urgency exists to disentangle the complex, multifactorial interactions between individual and environmental factors that lead to child weight imbalance and obesity (Johnson-Taylor & Everhart, 2006; Papas et al., 2007; Sallis & Glanz, 2006; Wang & Beydoun, 2007).

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Authors and Affiliations

  1. Department of Kinesiology and Community Health and Division of Nutritional Sciences, University of Illinois at Urbana-Champaign, 2019 Huff Hall, 1206 S Fourth Street, Champaign, USA

    Diana S. Grigsby-Toussaint

  2. Department of Communication Studies, University of Michigan, 5389 North Quad, 105 South State Street, Ann Arbor, MI, 48109-1285, USA

    Kristen Harrison

  3. University of Illinois at Urbana Champaign College of Media, 810 South Wright Street, 102 Gregory Hall, Urbana, IL, 61801, USA

    Michelle R. Nelson

  4. Department of Human and Community Development, Family Resiliency Center, University of Illinois, 1016 B Doris Christopher Hall, MC-81, 904 W Nevada Street, Urbana, IL, 61801, USA

    Barbara H. Fiese

  5. Department of Kinesiology and Community Health, University of Illinois at Urbana-Champaign, 80B Huff Hall, 1206 South Fourth Street, Champaign, IL, 61820, USA

    Mary J. Christoph

Authors
  1. Diana S. Grigsby-Toussaint
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  2. Kristen Harrison
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  3. Michelle R. Nelson
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  4. Barbara H. Fiese
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  5. Mary J. Christoph
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Corresponding author

Correspondence to Diana S. Grigsby-Toussaint .

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Editors and Affiliations

  1. Newark and New Brunswick, Management and Global Business Departmen, Rutgers Business School, 1 Washington Park Room 1040, Newark, 07102, New Jersey, USA

    Jerome D. Williams

  2. , Dept of Kinesiology and Health Education, University of Texas at Austin, 1 University Station, D 3700, Austin, 78712, Texas, USA

    Keryn E. Pasch

  3. Johns Hopkins University, McElderry Street, Reed Hall 1620, Baltimore, 78613, Maryland, USA

    Chiquita A. Collins

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Grigsby-Toussaint, D.S., Harrison, K., Nelson, M.R., Fiese, B.H., Christoph, M.J. (2013). Exploring Marketing Targeted at Youth in Food Stores. In: Williams, J., Pasch, K., Collins, C. (eds) Advances in Communication Research to Reduce Childhood Obesity. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5511-0_15

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  • DOI: https://doi.org/10.1007/978-1-4614-5511-0_15

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