Advances in Communication Research to Reduce Childhood Obesity

1. Front Matter

   Pages i-xxxii

   PDF

2. Overview, The IOM Report, and Integrated Marketing Communications

   1. Front Matter

      Pages 1-1

      PDF

   2. Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy

      • Chiquita A. Collins, Sara E. Champlin, Keryn E. Pasch, Jerome D. Williams

      Pages 3-18

   3. Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth

      • Ellen Wartella, Vivica Kraak, Mary Story, Jaya Ginter, Elizabeth A. Vandewater

      Pages 19-32

   4. Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies

      • Paul Harrison, Michaela Jackson

      Pages 33-76

3. Legal, Ethical, and Policy Implications of Advertising

   1. Front Matter

      Pages 77-77

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   2. The Role of Ethics in Food and Beverage Marketing to Children

      • Minette Meme Drumwright, Jerome D. Williams

      Pages 79-99

   3. The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising

      • Samantha Graff, Tamara Piety

      Pages 101-117

   4. Self-regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More?

      • Julie Ralston Aoki, Elizabeth S. Moore

      Pages 119-151

   5. Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices

      • Jennifer L. Harris, Megan Weinberg, Johanna Javadizadeh, Vishnudas Sarda

      Pages 153-175

4. Measuring the Impact of Advertising Effects

   1. Front Matter

      Pages 177-177

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   2. Children’s Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation

      • Lisa M. Powell, Rebecca M. Schermbeck, Glen Szczypka, Frank J. Chaloupka

      Pages 179-195

   3. The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

      • Gary B. Wilcox, Jerome D. Williams, Sara Kamal, Kyung Ok Kacy Kim

      Pages 197-219

   4. The Digital Food Marketing Landscape: Challenges for Researchers

      • Kathryn C. Montgomery, Sonya A. Grier, Jeff Chester, Lori Dorfman

      Pages 221-242

   5. A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements

      • Keryn E. Pasch, Cayley E. Velazquez, Sara E. Champlin

      Pages 243-266

5. A Global Perspective of Food Marketing and the Role of Place

   1. Front Matter

      Pages 267-267

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   2. Adolescents’ Response to Food Marketing in Delhi, India

      • Melissa H. Stigler, Jose Medina, Monika Arora, Gaurang Nazar, Lindsay M. Rodrigues, K. Srinath Reddy et al.

      Pages 269-284

   3. The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps

      • Lara A. Latimer, Joanne Delk, Andrew E. Springer, Keryn E. Pasch

      Pages 285-302

   4. Outdoor Food and Beverage Advertising: A Saturated Environment

      • Keryn E. Pasch, Natalie S. Poulos

      Pages 303-315

   5. Exploring Marketing Targeted at Youth in Food Stores

      • Diana S. Grigsby-Toussaint, Kristen Harrison, Michelle R. Nelson, Barbara H. Fiese, Mary J. Christoph

      Pages 317-340

Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

• Advertising and health behavior
• Childhood nutrition
• Childhood obesity
• Health communication
• Health disparities
• Obesity epidemic
• Social media health interventions

• Newark and New Brunswick, Management and Global Business Departmen, Rutgers Business School, Newark, USA

  Jerome D. Williams

• , Dept of Kinesiology and Health Education, University of Texas at Austin, Austin, USA

  Keryn E. Pasch

• Johns Hopkins University, Baltimore, USA

  Chiquita A. Collins

Jerome D. Williams is the Prudential Chair in Business and Research Director of the Center for Urban Entrepreneurship and Economic Development, in the Department of Management and Global Business, Rutgers Business School-Newark and New Brunswick. His current research interests cover a number of areas in the consumer marketing domain, with an emphasis on multicultural marketing. He has conducted research on marketing communications and promotion strategies targeting multicultural market segments and consumer behavior of multicultural market segments related to public health communication issues. He was a member of the Institute of Medicine Committee on Food Marketing and Diets of Children and Youth that authored the report Food Marketing to Children and Youth: Threat or Opportunity? Keryn E. Pasch is an Assistant Professor in the Department of Kinesiology and Health Education at the University of Texas, Austin. She received her Ph.D. in Epidemiology with a minor in Interpersonal Relationships Research from Division of Epidemiology and Community Health at the University of Minnesota and her Master’s in Public Health in Health Behavior and Health Education from the School of Public Health at the University of North Carolina at Chapel Hill. Dr. Pasch was also a National Cancer Institute Postdoctoral Fellow in Cancer Prevention and Control in the Michael and Susan Dell Center for Health Living at the Austin Regional Campus of the University of Texas School of Public Health. Dr. Pasch’s research program focuses on the influence of food and beverage advertising and alcohol advertising on youth risk behaviors as well as the factors that may alter the influence of advertising on behavior. Currently, she has a NIH funded grant to document and describe outdoor food and beverage advertising around schools. Her research also focuses on how risk behaviors, including sleep, substance use, and obesity-related behaviors, may co-occur among youth as well as on developing preventive interventions to address these behaviors. Dr. Pasch is also the Chair of the Early Career Preventionist Network of the Society for Prevention Research. Chiquita A. Collins is the Assistant Dean for Diversity and Cultural Competence and Assistant Professor of General Internal Medicine at Johns Hopkins University School of Medicine. She has served as the Health Equity Research Director at Altarum Institute, a nonprofit health systems research and consulting organization serving government and private-sector clients, as well as a consultant with the Office for the Elimination of Health Disparities for the Texas Department of Health and Human Services. Her research interests focus on the trends and determinants of socioeconomic and racial differences in health. After completing her doctorate at the University of Michigan, she was a Robert Wood Johnson Foundation Scholar in Health Policy Research at the School of Public Health, University of California, Berkeley. Her article with David R. Williams, “US Socioeconomic and Racial Differences in Health: Patterns and Explanations,” received the distinction as one of the most cited in the Annual Review of Sociology during a ten-year span. Her published work was used to help inform the making of the award-winning PBS documentary, Unnatural Causes: Is Inequality Making Us Sick?

Policies and ethics