Abstract
Research on achievement, affiliation–intimacy, and power motivation is tied intimately to the Thematic Apperception Test (TAT), co-developed by Christiana D. Morgan and Henry A. Murray (1935). In the TAT, respondents are shown pictures of people (often line drawings) and asked to write a story in response to each picture cue. Researchers assume that test takers will tell stories that reflect their own conscious and unconscious motives and impulses. As the methodology evolved, these stories (or thought samples) were content coded by experts for recurring themes that reflect major human motives. The three most studied motives, also referred to as social motives, are achievement, affiliation–intimacy, and power.
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Duncan, L.E., Peterson, B.E. (2010). Gender and Motivation for Achievement, Affiliation–Intimacy, and Power. In: Chrisler, J., McCreary, D. (eds) Handbook of Gender Research in Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-1467-5_3
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