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Contrasting Opportunities for Mass Customisation in Food Manufacture and Food Processes

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Mass Customization

Part of the book series: Springer Series in Advanced Manufacturing ((SSAM))

Abstract

In this chapter the concept of mass customisation is studied and the feasibility of its application to food production is discussed. Mass customisation is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, mass customisation is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.

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Author information

Authors and Affiliations

  1. Department of Mechanical Engineering, University of Bath, Bath, UK

    Jason Matthews, Richard McIntosh & Glen Mullineux

Authors
  1. Jason Matthews
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  2. Richard McIntosh
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  3. Glen Mullineux
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Editor information

Editors and Affiliations

  1. Industrial and Transportation Engineering Department, Federal University of Rio Grande do Sul, Av. Osvaldo Aranha, 99, 90040-020, Porto Alegre, RS, Brazil

    Flavio S. Fogliatto

  2. Haskayne School of Business, University of Calgary, 2500 University Drive NW, T2N 1N4, Calgary, Alberta, Canada

    Giovani J. C. da Silveira

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Matthews, J., McIntosh, R., Mullineux, G. (2011). Contrasting Opportunities for Mass Customisation in Food Manufacture and Food Processes. In: Fogliatto, F., da Silveira, G. (eds) Mass Customization. Springer Series in Advanced Manufacturing. Springer, London. https://doi.org/10.1007/978-1-84996-489-0_17

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  • DOI: https://doi.org/10.1007/978-1-84996-489-0_17

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84996-488-3

  • Online ISBN: 978-1-84996-489-0

  • eBook Packages: EngineeringEngineering (R0)

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