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Software-Marketing

Grundlagen, Konzepte, Hintergründe

  • Book
  • © 1993

Overview

Editors:
  1. Frank Wimmer
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  2. Bittner
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Table of contents (17 chapters)

  1. Die Bedeutung des Humankapitals im Software-Marketing

    1. Mitarbeitergewinnung und Mitarbeiterqualifikation in der Software-Branche am Beispiel eines DV-Herstellers

      • Udo Dierk
      Pages 285-293

  2. Der Schutz des Leistungssystems Software

    1. Front Matter

      Pages 295-295
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    2. Softwarepiraterie und Softwareschutz

      • Johannes Reichenwallner
      Pages 297-318

    3. Computerviren und andere bösartige Software: Tschernobyl der Informationstechnik?

      • Klaus Brunnstein
      Pages 319-340

  3. Back Matter

    Pages 341-342
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Bibliographic Information

  • Book Title: Software-Marketing

  • Book Subtitle: Grundlagen, Konzepte, Hintergründe

  • Editors: Frank Wimmer, Bittner

  • DOI: https://doi.org/10.1007/978-3-322-87509-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1993

  • Softcover ISBN: 978-3-409-13462-0Published: 01 January 1993

  • eBook ISBN: 978-3-322-87509-9Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 342

  • Number of Illustrations: 61 illustrations in colour

  • Topics: Business and Management, general

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