Overview
Tools for a successful stakeholder management
With case studies that demonstrate the applicability and success of the tools
Includes supplementary material: sn.pub/extras
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Table of contents (12 chapters)
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Front Matter
Keywords
- CRM
- Constituency Relation Management
- Customer Relationship Management
- Customer Retention
- Customer Satisfaction
- Market Research
- Stakeholder Management
- balanced scorecard
- business
- Costumer Relationship Management
- customer relationship management
- customer satisfaction
- management
- market research
- marketing
- organization
- organizations
- performance
- performance measurement
- relationship management
- stakeholder
About this book
Today, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company or an institution, but the crucial question is how this concept can be best applied to a company's context. In this book, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.
Editors and Affiliations
Bibliographic Information
Book Title: Achieving Excellence in Stakeholder Management
Editors: Joachim Scharioth, Margit Huber
DOI: https://doi.org/10.1007/b106190
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Hardcover ISBN: 978-3-540-00255-0Published: 22 January 2003
Softcover ISBN: 978-3-642-05538-6Published: 13 October 2010
eBook ISBN: 978-3-540-24692-3Published: 21 February 2008
Edition Number: 1
Number of Pages: VIII, 151
Topics: Management, Marketing