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Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation

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Abstract

Environmental labels are useful from an environmental policy perspective only if they are noticed by the consumer in the shopping situation and next – what is more – understood, trusted, and valued as a tool for decision-making. In this paper, a psychological model explaining variations in consumer attention towards environmental labels is developed and its ability to predict attention towards environmental labels in various European countries is tested.

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  1. Department of Marketing, The Aarhus School of Business, Haslegaardsvej 10, DK-8210, Aarhus V, Denmark

    John Thøgersen

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Thøgersen, J. Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy 23, 285–313 (2000). https://doi.org/10.1023/A:1007122319675

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