Skip to main content
Log in

Sportsbook pricing and the behavioral biases of bettors in the NHL

  • Published:
Journal of Economics and Finance Aims and scope Submit manuscript

Abstract

The betting market for the NHL is investigated using actual betting percentages on favorites and underdogs from real sportsbooks. Sportsbooks do not appear to attempt to price to balance the book as betting percentages are not proportional to set odds. As in the NFL and NBA, bettors are shown to have a strong preference for favorites and road favorites in particular. Simple strategies of betting against significant imbalances toward the favorite are shown to generate positive returns. Although not pricing to balance the book, sportsbooks do not appear to price to exploit known bettor biases in all cases. Clear bettor behavioral biases for road favorites are not priced into the odds as the prices set in these cases appear to be a forecast of game outcomes. Pricing as a forecast may ensure long-run viability for the sportsbook as it discourages entry into this market by informed traders and still allows the sportsbook to capture its commission on losing bets over time.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Notes

  1. For sports with extremely large betting volume, such as the NFL, it may become worth the transactions costs to actively price to exploit known bettor biases, which could be why betting on home underdogs (against road favorites) were found to earn profits in the professional football betting market (Levitt 2004).

References

  • Gandar J, Zuber R, Johnson RS, Dare W (2002) Re-examining the betting market on major league baseball games: is there a reverse favorite-longshot bias? Appl Econ 34:1309–1317

    Article  Google Scholar 

  • Gandar J, Zuber R, Stafford Johnson R (2004) A Reexamination of the efficiency of the betting market on national hockey league games. J Sports Econ 5(2):152–168

    Article  Google Scholar 

  • Levitt S (2004) Why are gambling markets organized so differently from financial markets? Econ J 114:223–246

    Article  Google Scholar 

  • Pankoff L (1968) Market efficiency and football betting. J Bus 41:203–214

    Article  Google Scholar 

  • Paul R, Weinbach A (2007) Does Sportsbook.com set pointspreads to maximize profits? Tests of the Levitt model of sportsbook behavior. Journal of Prediction Markets 1(3):209–218

    Google Scholar 

  • Paul R, Weinbach A (2008) Price setting in the NBA gambling market: tests of the Levitt model of sportsbook behavior. International Journal of Sports Finance 3(3):2–18

    Google Scholar 

  • Sauer R, Brajer V, Ferris S, Marr M (1988) Hold your bets: Another look at the efficiency of the gambling market for National Football League games. J Polit Econ 96:206–213

    Article  Google Scholar 

  • Woodland LM, Woodland BM (1994) Market efficiency and the favorite-longshot bias: the baseball betting market. J Financ 49(1):269–280

    Article  Google Scholar 

  • Woodland LM, Woodland BM (2001) Market efficiency and profitable wagering in the national hockey league: can bettors score on longshots? Southern Econ J 67(4):983–995

    Article  Google Scholar 

  • Zuber R, Gandar J, Bowers B (1985) Beating the spread: testing the efficiency of the gambling market for National Football League games. J Polit Econ 93:800–806

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rodney J. Paul.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Paul, R.J., Weinbach, A.P. Sportsbook pricing and the behavioral biases of bettors in the NHL. J Econ Finan 36, 123–135 (2012). https://doi.org/10.1007/s12197-009-9112-4

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12197-009-9112-4

Keywords

JEL Classification

Navigation