Abstract
With the rising trend of open innovation, firms routinely engage in licensing out their technologies. However, little research has examined how licensing-out impacts a firm’s subsequent ability to innovate. We argue that firms develop superior intellectual property management capabilities as a function of their licensing-out activities. We further argue that firms that participate in technology market through both licensing-in as well as licensing-out develop superior licensing and knowledge assimilation capabilities, which help them improve their patenting performance. We test our hypotheses using a longitudinal survey data of Chinese firms and find broad support of our hypotheses. We further discuss the implications of our theory and managerial practice.
Similar content being viewed by others
Notes
While in prior literature licensing-out is defined strictly by the technology transfer agreement in which a licensee is granted the right to use a licensor’s technology for a specific period, in particular geographic regions, and with clear fee structure, we took a broader definition of licensing-out throughout the paper by including various types of technology transfer such as formal licensing, contract R&D, and R&D consulting and services (Arora and Ceccagnoli 2006). Stankiewicz (1994) also identifies three modes by which new firms exploit their technological capabilities: the consulting and R&D contracting mode, the licensing mode, and the product-oriented mode, i.e. marketing and sale of products.
We thank an anonymous reviewer for guiding us toward this literature stream.
References
Aggarwal, V. A., & Hsu, D. H. (2009). Modes of cooperative R&D commercialization by start-ups. Strategic Management Journal, 30(8), 835–864.
Ahuja, G., & Katila, R. (2001). Technological acquisitions and the innovation performance of acquiring firms: A longitudinal study. Strategic Management Journal, 22(3), 197–220.
Ahuja, G., & Katila, R. (2004). Where do resources come from? The role of idiosyncratic situations. Strategic Management Journal, 25(8–9), 887–907.
Arora, A., & Ceccagnoli, M. (2006). Patent protection, complementary assets, and firms’ incentives for technology licensing. Management Science, 52(2), 293–308.
Arora, A., & Fosfuri, A. (2003). Licensing the market for technology. Journal of Economic Behavior & Organization, 52(2), 277–295.
Arora, A., & Gambardella, A. (2010). Ideas for rent: An overview of markets for technology. Industrial and Corporate Change, 19(3), 775–803.
Arthurs, J. D., Hoskisson, R. E., Busenitz, L. W., & Johnson, R. A. (2008). Managerial agents watching other agents: Multiple agency conflicts regarding underpricing in IPO firms. Academy of Management Journal, 51(2), 277–294.
Azadegan, A., Patel, P. C., & Parida, V. (2013). Operational slack and venture survival. Production and Operations Management, 22(1), 1–18.
Bell, G. G. (2005). Clusters, networks, and firm innovativeness. Strategic Management Journal, 26(3), 287–295.
Bertrand, O., & Mol, M. J. (2013). The antecedents and innovation effects of domestic and offshore R&D outsourcing: The contingent impact of cognitive distance and absorptive capacity. Strategic Management Journal, 34(6), 751–760.
Bianchi, M., Chiaroni, D., Chiesa, V., & Frattini, F. (2011). Organizing for external technology commercialization: Evidence from a multiple case study in the pharmaceutical industry. R& D Management, 41(2), 120–137.
Brush, S. B. (1993). Indigenous knowledge of biological resources and intellectual property rights: The role of anthropology. American Anthropologist, 95(3), 653–671.
Carpenter, M. A., & Fredrickson, J. W. (2001). Top management teams, global strategic posture, and the moderating role of uncertainty. Academy of Management Journal, 44(3), 533–545.
Chang, Y.-C., Chang, H.-T., Chi, H.-R., Chen, M.-H., & Deng, L.-L. (2012). How do established firms improve radical innovation performance? The organizational capabilities view. Technovation, 32(7–8), 441–451.
Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Cambridge: Harvard Business Press.
Chung, W., & Yeaple, S. (2008). International knowledge sourcing: Evidence from US firms expanding abroad. Strategic Management Journal, 29(11), 1207–1224.
Clarysse, B., Wright, M., & Mustar, P. (2009). Behavioural additionality of R&D subsidies: A learning perspective. Research Policy, 38(10), 1517–1533.
Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128–152.
Dyer, J. H. (1996). Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry. Strategic Management Journal, 17(4), 271–291.
Enkel, E., Gassmann, O., & Chesbrough, H. (2009). Open R&D and open innovation: Exploring the phenomenon. R&D Management, 39(4), 311–316.
Fang, L. (2005). Chinese patent system and its enforcement. Atlanda: Sutherland Asbill & Brennan LLP.
Ferrier, W. J. (2001). Navigating the competitive landscape: The drivers and consequences of competitive aggressiveness. Academy of Management Journal, 44(4), 858–877.
Fleming, L. (2001). Recombinant uncertainty in technological search. Management Science, 47(1), 117–132.
Fosfuri, A. (2006). The licensing dilemma: understanding the determinants of the rate of technology licensing. Strategic Management Journal, 27(12), 1141–1158.
Galasso, A., Schankerman, M., & Serrano, C. J. (2013). Trading and enforcing patent rights. The RAND Journal of Economics, 44(2), 275–312.
Gallini, N. T., & Wright, B. D. (1990). Technology transfer under asymmetric information. The RAND Journal of Economics, 21(1), 147–160.
Gambardella, A., Giuri, P., & Luzzi, A. (2007). The market for patents in Europe. Research Policy, 36(8), 1163–1183.
Gassmann, O., & Enkel, E. (2004). Towards a theory of open innovation: Three core process archetypes. In Proceedings of the R&D management conference, Lisbon, Portugal.
Gnyawali, D. R., & Srivastava, M. K. (2013). Complementary effects of clusters and networks on firm innovation: A conceptual model. Journal of Engineering and Technology Management, 30(1), 1–20.
Goerzen, A. (2007). Alliance networks and firm performance: The impact of repeated partnerships. Strategic Management Journal, 28(5), 487–509.
Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17, 109–122.
Grimpe, C., & Kaiser, U. (2010). Balancing internal and external knowledge acquisition: the gains and pains from R&D outsourcing. Journal of Management Studies, 47(8), 1483–1509.
Grindley, P. C., & Teece, D. J. (1997). Managing intellectual capital: Licensing and cross-licensing in semiconductors and electronics. California Management Review, 39(2), 8–41.
Haber, L. F. (1958). The chemical industry during the nineteenth century: A study of the economic aspect of applied chemistry in Europe and North America. Oxford: Clarendon Press.
Hagedoorn, J., Link, A. N., & Vonortas, N. S. (2000). Research partnerships. Research Policy, 29, 567–586.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144.
Hamilton, B. H., & Nickerson, J. A. (2003). Correcting for endogeneity in strategic management research. Strategic Organization, 1(1), 51–78.
Heckman, J. J. (1979). Sample selection bias as a specification error. Econometrica: Journal of the Econometric Society, 47(1), 153–161.
Hu, A. G. (2010). Propensity to patent, competition and China’s foreign patenting surge. Research Policy, 39(7), 985–993.
Hu, A. G., & Jefferson, G. H. (2009). A great wall of patents: What is behind China’s recent patent explosion? Journal of Development Economics, 90(1), 57–68.
Katila, R., & Ahuja, G. (2002). Something old, something new: A longitudinal study of search behavior and new product introduction. Academy of Management Journal, 45(6), 1183–1194.
Katila, R., & Mang, P. Y. (2003). Exploiting technological opportunities: The timing of collaborations. Research Policy, 32(2), 317–332.
Kedia, B. L., & Bhagat, R. S. (1988). Cultural constraints on transfer of technology across nations: Implications for research in international and comparative management. Academy of Management Review, 13(4), 559–571.
Keil, T., Maula, M., Schildt, M., & Zahra, S. A. (2008). The effect of governance modes and relatedness of external business development activities on innovative performance. Strategic Management Journal, 29(8), 895–907.
Kline, D. (2003). Sharing the corporate crown jewels. MIT Sloan Management Review, 44(3), 89–93.
Lerner, J. (2009). The empirical impact of intellectual property rights on innovation: Puzzles and clues. The American Economic Review, 99(2), 343–348.
Li, H., Zhang, Y., Li, Y., Zhou, L. A., & Zhang, W. (2012). Returnees versus locals: Who perform better in China’s technology entrepreneurship? Strategic Entrepreneurship Journal, 6(3), 257–272.
Lichtenthaler, U. (2007). Corporate technology out-licensing: Motives and scope. World Patent Information, 29(2), 117–121.
Liegsalz, J., & Wagner, S. (2013). Patent examination at the state intellectual property office in China. Research Policy, 42(2), 552–563.
Link, A. N., & Scott, J. T. (2002). Explaining observed licensing agreements: Toward a broader understanding of technology flow. Economics of Innovation and New Technology, 11(3), 211–231.
Link, A. N., & Zmud, R. W. (1987). External sources of technical knowledge. Economics Letters, 23(3), 295–299.
Long, J. S. (1997). Regression models for categorical and limited dependent variables. Beverley Hills, CA: Sage Publications.
Mayer, K. J., & Salomon, R. M. (2006). Capabilities, contractual hazards, and governance: Integrating resource-based and transaction cost perspectives. Academy of Management Journal, 49(5), 942–959.
Miesing, P., Kriger, M., & Slough, N. (2007). Towards a model of effective knowledge transfer within transnationals: The case of Chinese foreign invested enterprises. Journal of Technology Transfer, 32(1–2), 109–122.
Mohr, L. B. (1969). Determinants of innovation in organizations. American Political Science Review, 63(1), 111–126.
Parmigiani, A. (2007). Why do firms both make and buy? An investigation of concurrent sourcing. Strategic Management Journal, 28(3), 285–311.
Penner-Hahn, J., & Shaver, J. M. (2004). Does international research and development increase patent output? An analysis of Japanese pharmaceutical firms. Strategic Management Journal, 26(2), 121–140.
Pitkethly, R. H. (2001). Intellectual property strategy in Japanese and UK companies: Patent licensing decisions and learning opportunities. Research Policy, 30(3), 425–442.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879.
Qian, Y. (2007). Do national patent laws stimulate domestic innovation in a global patenting environment? A cross-country analysis of pharmaceutical patent protection, 1978–2002. Review of Economics and Statistics, 89(3), 436–453.
Quigley, T. J., & Hambrick, D. C. (2012). When the former ceo stays on as board chair: Effects on successor discretion, strategic change, and performance. Strategic Management Journal, 33(7), 834–859.
Rilla, N., & Squicciarini, M. (2011). R&D (re)location and offshore outsourcing: A management perspective. International Journal of Management Reviews, 13(4), 393–413.
Ross, P. (2013). USPTO publishes final rules and guidelines governing first-inventor-to-file. http://www.uspto.gov/news/pr/2013/13-10.jsp.
Schaffer, M.E., & Stillman, S. (2006). XTOVERID: Stata module to calculate tests of overidentifying restrictions after xtreg, xtivreg, xtivreg2, xthtaylor, Statistical Software Components.
Scherer, F. M. (1982). Inter-industry technology flows and productivity growth. The Review of Economics and Statistics, 64(4), 627–634.
Schumpeter, J. A. (1934). The theory of economic development. Cambridge, MA: Harvard University Press.
Shaver, J. M. (1998). Accounting for endogeneity when assessing strategy performance: does entry mode choice affect FDI survival? Management Science, 44(4), 571–585.
Somaya, D. (2012). Patent strategy and management: An integrative review and research agenda. Journal of Management, 38(4), 1084–1114.
Srivastava, M. K., & Gnyawali, D. R. (2011). When do relational resources matter? Leveraging portfolio technological resources for breakthrough innovation. Academy of Management Journal, 54(4), 797–810.
Stankiewicz, R. (1994). Spin-off companies from universities. Science and Public Policy, 21(2), 99–107.
Teece, D. J. (1986). Profiting from technological innovation: implications for integration, collaboration, licensing and public-policy. Research Policy, 15(6), 285–305.
Tsang, E. W. (2002). Acquiring knowledge by foreign partners from international joint ventures in a transition economy: Learning-by-doing and learning myopia. Strategic Management Journal, 23(9), 835–854.
Van de Vrande, V. (2013). Balancing your technology-sourcing portfolio: How sourcing mode diversity enhances innovative performance. Strategic Management Journal, 34(5), 610–621.
Van de Vrande, V., de Jong, J. P. J., Vanhaverbeke, W., & de Rochemont, M. (2009). Open innovation in SMEs: Trends, motives and management challenges. Technovation, 29(6–7), 423–437.
Walter, J. (2012). The influence of firm and industry characteristics on returns from technology licensing deals: Evidence from the US computer and pharmaceutical sectors. R&D Management, 42(5), 435–454.
Wang, Y., Roijakkers, N., & Vanhaverbeke, W. (2013). Learning-by-licensing: How Chinese firms benefit from licensing-in technologies. IEEE Transactions on Engineering Management, 60(1), 46–58.
Wang, Y., Zhou, Z. & Li-Ying, J. (2012). The impact of licensed-knowledge attributes on the innovation performance of licensee firms: Evidence from the Chinese electronic industry. Journal of Technology Transfer, 38(5), 1–17.
Weigelt, C. (2009). The impact of outsourcing new technologies on integrative capabilities and performance. Strategic Management Journal, 30(6), 595–616.
Yang, H., Phelps, C., & Steensma, H. K. (2010). Learning from what others have learned from you: The effects of knowledge spillovers on originating firms. Academy of Management Journal, 53(2), 371–389.
Zeger, S. L., & Liang, K. Y. (1986). Longitudinal data analysis for discrete and continuous outcomes. Biometrics, 42(1), 121–130.
Zhao, M. (2006). Conducting R&D in countries with weak intellectual property rights protection. Management Science, 52(8), 1185–1199.
Zhou, K. Z., & Wu, F. (2010). Technological capability, strategic flexibility, and product innovation. Strategic Management Journal, 31(5), 547–561.
Author information
Authors and Affiliations
Corresponding author
Additional information
Manish K. Srivastava and Tang Wang have contributed equally to this article.
Appendix
Appendix
See Table 4.
Rights and permissions
About this article
Cite this article
Srivastava, M.K., Wang, T. When does selling make you wiser? Impact of licensing on Chinese firms’ patenting propensity. J Technol Transf 40, 602–628 (2015). https://doi.org/10.1007/s10961-014-9354-y
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10961-014-9354-y