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Marketing Archaeology

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Abstract

In the 19th century, ‘scientific archaeologists’ split from their antiquarian colleagues over the role that provenience (context) plays in the value of an artifact. These archaeologists focus on documenting an artifact’s context when they remove it from its original location. Archaeologists then use this contextual information to place these artifacts within a particular larger assemblage, in a particular time and space. Once analyzed, the artifacts found in a site or region can be used to document, to understand, and explain the past. Given the central place of context for archaeological excavation, archaeologists have done everything in their power to combat the black market. Hoping to stem the tide, archaeologists have leveled attacks on those who excavate these materials, those who traffic in them, and those who purchase them. Unfortunately, despite decades of argument and legal wrangling, archaeologists have been unable to stop the black market. The purpose of this paper is to analyze this failure from the supply side (what archaeologists call looting) and to suggest better ways to engage other stakeholders to the benefit of most, if not all.

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Notes

  1. Kersel (2011, 521–524) provides a very interesting study of the varied groups interested in antiquities.

  2. Although some archaeologists were calling for theoretical changes in the 19th century, in the United States, scientific (or new) archaeology became a major movement in the 1960s. Schnapp 1997 provides a good overview of the factors leading to the shift from pre-theoretical to theoretical archaeology. Trigger 1989 presents accounts of the methodological and theoretical changes going on in the field during this time period.

  3. Brodie 2012 rightly notes (on p 232) that provenience (find spot) and provenance (the chain of ownership of an artifact after its extraction) are terms that are routinely confused and misused. While misrepresenting either is problematic, understanding why archaeologists are more concerned with the former (for scientific reasons), while curators are more interested in the latter (for legal reasons), is important.

  4. Kersel argues contra Baudrillard 2001, who believes that a fetishized object loses its exchange value.

  5. Including, but not limited to the American Schools of Oriental Research (2003), the Archaeological Institute of America (1997), the Society for American Archaeology (1996), and the Society for Historical Archaeology (2003).

  6. When Appiah (2006a) wrote Cosmopolitanism, he stated in his introduction (xx–xxi) that he was not attempting to write policy, and that his musings were meant to be philosophical. However, his remarks in his other works lay the foundation for a practical position, one that would change archaeological policy, as in Appiah 2009.

  7. For example, prior to the 19th century, large earthworks in the American Midwest were attributed to the mythical “Mound Builders” rather than to the ancestors of Native American groups living nearby.

  8. For an early example, see Wissler 1917, 100–101. For an explanation of historical and philosophical issues behind these archaeological movements, see Krieger 2006.

  9. Brodie (1998) provides an analysis of the relative scale. He estimates that the person digging up the artifact receives about 1 % of the final value of that piece, with the vast majority of the profits going to the middlemen who move the antiquities between the original digger and the final buyer.

  10. See Kersel 2011, 527.

  11. See Bowman 2008 for a focused account of the current state of the archaeological black market.

  12. Archaeologists are not alone here. A search for professional organizations’ ethical codes of conduct returns a confusing range of professional codes, legal codes, and ethical principles. Institutional Review Boards (IRBs) at Universities and other research facilities, as mandated by title 45, part 46 of the US Code of Federal Regulations are designed to manage or mitigate potential ethical issues (meaning harm) to human participants involved in research. Additionally, many major cities in the United States have their own “Ethics Boards,” and these groups focus almost exclusively on settling disputes and citing individuals and groups for violations of codes and other legal matters.

  13. This is not to say that ethicists can take no ethical stand, or that a lack of consensus (or a shared foundation) leads to ethical relativism. Even in anthropological archaeology, where cultural relativism is the norm, Salmon (1997) showed that it is possible to see cultures as relative without being forced to see ethics in a similar light.

  14. Examples of legal, though unethical positions include the Taliban’s 2001 decision to destroy the Bamiyan Buddhas in Afghanistan.

  15. Undisturbed is truly a relative term, as these artifacts have been impacted (unintentionally but significantly) by a variety of human-centered activities, including trawling and laying underwater cables.

  16. http://archaeological.org/fieldnotes/reports/3291

  17. The URL listed on the article (which was to provide updates on the project) no longer exists. This link http://www.southampton.ac.uk/~nes104/CAPQ.html (accessed 1 August, 2013) has CAPQ updates through 2003.

  18. Although Beltrametti’s paper focuses on artifacts from Greece and Italy, the author hopes (2013, 207) that this idea will be studied in other contexts as well.

  19. Suzie Thomas (2013) notes that legality does not equate with acceptance, as members of the archeological and various metal detecting communities continue to have a difficult relationship, despite the goals of laws like the PAS.

  20. “About American Digger” online at http://www.spike.com/shows/american-digger (Accessed 1 August, 2013).

  21. Charsky 2010 explains some hurdles that games developers face in moving from entertainment to edutainment.

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Correspondence to William H. Krieger.

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Krieger, W.H. Marketing Archaeology. Ethic Theory Moral Prac 17, 923–939 (2014). https://doi.org/10.1007/s10677-014-9497-9

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