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Facebook-Induced Motivation Shifts in a French Online Course

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Abstract

This study explores the effects of instructor’s self-disclosure using the Facebook social networking online platform on students’ motivation types in an online language course. The participants were 104 beginning French students enrolled in an online French course at a major research university in the southeast U.S. The participants were divided into a Facebook group, where they could access the instructor’s Facebook profile throughout the semester, and a control group. The Academic Motivation Scale (Noels, Pelletier, Clement, & Vallerand, 2003) was used for determining whether the participants were intrinsically or extrinsically motivated, anchoring this research within the Self-Determination Theory model (Deci & Ryan, 1985). Post-treatment results indicated that participants assigned to the Facebook group experienced a significant shift in motivation type that research has determined as being beneficial for language learning (Gardner, 1985). No such shift occurred in students assigned to the control group. This shift is of particular importance in an online course environment where the instructor’s Facebook profile was the only means of teacher’s self-disclosure unlike a face-to-face environment where teacher self-disclosure can occur spontaneously.

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Aubry, J. Facebook-Induced Motivation Shifts in a French Online Course. TECHTRENDS TECH TRENDS 57, 81–87 (2013). https://doi.org/10.1007/s11528-013-0705-6

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