Skip to main content
Log in

Application and Assessment of an Ethics Presentation for Accounting and Business Classes

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

This paper describes a presentation on ethics for accounting and business students. In 2001 and 2002, major corporate failures such as Enron and Worldcom, combined with questionable accounting practices, made ethics a paramount concern to persons working in business and accounting. While financial statement analysis and regulatory requirements are important technical topics, the issue of ethics provides faculty a unique and very appropriate setting to discuss deeper truths about doing business and living life well. This paper briefly describes the development and assessment of one approach to presenting ethics built around a computerized slide show (PowerPoint). The goal of the presentation is to increase students’ understanding of the essential role of ethics to accounting and business. Following the presentation, students indicated a heightened recognition of the importance of ethics. Educators should do all that they can to encourage students to do the “right” thing, even in difficult circumstances. This encouragement may serve them well in school and later in their careers.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • W. Steve Albrecht (1992) Ethical Issues in the Practice of Accounting South-Western Publishing Co Cincinnati, Ohio

    Google Scholar 

  • E. E. Allmon D., Page R. Roberts (2000) ArticleTitleDeterminants of Perceptions of Cheating, Ethical Orientation, Personality and Demographics Journal of Business Ethics 23 411–422 Occurrence Handle10.1023/A:1006087104087

    Article  Google Scholar 

  • American Institute of CPAs (AICPA): 2003, Code of Professional Conduct. (AICPA New York, NY) http://www.aicpa.org (August)

  • Bay, D. and R. Greenberg: 2001, The Relationship of the DIT and Behavior: A Replication. Issues in Accounting Education(August): 367–380

  • S. Borkowski Y. Ugras (1998) ArticleTitleBusiness Students and Ethics: A Meta-Analysis Journal of Business Ethics 17 1117–1127 Occurrence Handle10.1023/A:1005748725174

    Article  Google Scholar 

  • Bryant, S. M. and J. E. Hunton: 2000, The Use of Technology in the Delivery of Instruction: Implications for Accounting Education Researchers. Issues in Accounting Education (February): 129–162

  • Clikeman, P. and S. Henning: 2000, The Socialization of undergraduate Accounting Students, Issues in Accounting Education (February): 1–17

  • Cool Quotes: 2005, Website, http://www.coolquotes.com/quotes/ (June 9)

  • DiPiazza, S., CEO of PriceswaterhouseCoopers: 2003, It’s All Down to Personal Values. http://www.pwcglobal.com (May 13)

  • J. Duizend G. McCann (1998) ArticleTitleDo Collegiate Business Students Show a Propensity to Engage in Illegal Business Practices? Journal of Business Ethics 17 229–238 Occurrence Handle10.1023/A:1017945925104

    Article  Google Scholar 

  • R. Duska B. Duska (2003) Accounting Ethics Blackwell Publishers New York, NY

    Google Scholar 

  • ExxonMobil Website: 2004, ExxonMobil.com (January 6)

  • Famous Quotations: 2003, Website, http://quotes.telemanage.ca (August 18)

  • F. Fukuyama (1995) Trust: The Social Virtues and the Creation of Prosperity Simon & Schuster New York, NY

    Google Scholar 

  • Fulmer, W. and B. Cargile: 1987, Ethical Perceptions of Accounting Students: Does Exposure to a Code of Ethics Help? Issues in Accounting Education (February): 1–17

  • F. Gautschi T. Jones (1998) ArticleTitleEnhancing the Ability of Business Students to Recognize Ethical Issues: An Empirical Assessment of the Effectiveness of a Course in Business Ethics Journal of Business Ethics 17 205–216 Occurrence Handle10.1023/A:1005740505208

    Article  Google Scholar 

  • S. Green J. Weber (1997) ArticleTitleInfluencing Ethical Development: Exposing Students to the AICPA Code of Conduct Journal of Business Ethics 16 777–790 Occurrence Handle10.1023/A:1017987609769

    Article  Google Scholar 

  • IEEE Computer Society: 2003, Applications for Multimedia.IEEE Multimedia. http://www.computer.org/multimedia/ (January–March)

  • L. Marella (2001) In Search of Ethics DC Press Sanford, Florida

    Google Scholar 

  • F. McNair E. Milam (1993) ArticleTitleEthics in Accounting Education: What is Really Being Done Journal of Business Ethics 12 797–809 Occurrence Handle10.1007/BF00881312

    Article  Google Scholar 

  • Melanchon, B.: 2002, AICPA President Speech to the Yale Club in New York City (September 4)

  • Miller, L. C. H.: 1996, Understanding the Effects of a Multimedia Presentation’s Sequencing Strategy on Learning: An Experimental Investigation. Published Ph.D. Dissertation. (A&M University, Texas)

  • Motorola Website: 2004, Motorola.com (January 6)

  • J. A. Oravec (1999) ArticleTitleEvery Picture Tells a Story: Digital Video and Photography Issues in Business Ethics Classrooms Teaching Business Ethics 3 IssueID3 269–282. Occurrence Handle10.1023/A:1009869905418

    Article  Google Scholar 

  • J. Richardson (2003) Business Ethics McGraw Hill New York, NY

    Google Scholar 

  • R. Roberts D. Allmon (2000) ArticleTitleThe Impact of Business Ethics Classes Upon Student Ethics Association of Marketing Theory and Practice: Proceedings 9 1–9

    Google Scholar 

  • A. Smith (1976) The Theory of Moral Sentiments, First Published in 1759 Liberty Fund Inc Indianapolis, Indiana

    Google Scholar 

  • L. M. Smith (2003) ArticleTitleA Fresh Look at Accounting Ethics Accounting Horizons 17 IssueID1 47–49

    Google Scholar 

  • Smith, L. M., K. T. Smith and D. Kerr: 2003, Ethics, Computer Crime, and Internal Control. Chapter 8 in Accounting Information Systems, 4th Edition. (Houghton Mifflin Company, Boston)

  • Smith, L. M., K. T. Smith and L. C. Smith: 2000, Ethical Perceptions of Future Accounting Practitioners: Importance Thereof and A Current Survey. Collected Papers and Abstracts. Southwest American Accounting Association Meeting (March): 36.

  • Swartz, M. and S. Watkins: 2003, Power Failure: The Inside Story of the Collapse of Enron. (Doubleday, NY)

  • S. W. Tyler P. T. Hertel M. C. McCallum H. C. Ellis (1979) ArticleTitleCognitive Effort and Memory Journal of Experimental Psychology: Human Learning and Memory 5,6 IssueIDNovember 607–617

    Google Scholar 

  • Wall Street: 1987, U.S. Motion Picture. 20th Century Fox

  • J. Weber S. M. Glyptis (2000) ArticleTitleMeasuring the Impact of a Business Ethics Course and Community Service Experience on Students’ Values and Opinions Teaching Business Ethics 4 341–358 Occurrence Handle10.1023/A:1009862806641

    Article  Google Scholar 

  • Wilson, G. P.: 2002, American Accounting Association President Fall Address to the Membership (August)

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to L. Murphy Smith.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Smith, L.M., Smith, K.T. & Mulig, E.V. Application and Assessment of an Ethics Presentation for Accounting and Business Classes. J Bus Ethics 61, 153–164 (2005). https://doi.org/10.1007/s10551-005-0851-7

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-005-0851-7

Key words

Navigation