Branding and Design

What’s in a Name?

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This video segment explains how to choose a company name and the implications this can have for web design, SEO, marketing, logo design, and more.

Keywords

  • naming a business
  • choosing a company name
  • trading name
  • branding

About this video

Author(s)
Adam Sinicki
First online
10 May 2019
DOI
https://doi.org/10.1007/978-1-4842-4958-1_3
Online ISBN
978-1-4842-4958-1
Publisher
Apress
Copyright information
© Adam Sinicki 2019