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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Änderungen von Markennamen
Book Subtitle: Eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Authors: Petra Ringeisen
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-8349-6887-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3088-0Published: 28 June 2011
eBook ISBN: 978-3-8349-6887-6Published: 28 June 2011
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XIX, 260
Number of Illustrations: 30 b/w illustrations
Topics: Marketing