Marketing New Industrial Products

Textbook
© 1975

Latest edition

Overview

Authors:

Michael J. Baker ⁰

Michael J. Baker
1. Department of Marketing, University of Strathclyde, UK
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191 Accesses
23 Citations

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Table of contents (8 chapters)

Front Matter

Pages i-xiv

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Innovation: Its Nature and Significance
- Michael J. Baker
Pages 1-23
Product Life Cycles and Diffusion Theory
- Michael J. Baker
Pages 24-47
Factors Influencing the Adoption of New Products
- Michael J. Baker
Pages 48-72
A Model of the New Product Adoption Process
- Michael J. Baker
Pages 73-83
The Influence of Organisational Structure on Willingness to Innovate
- Michael J. Baker
Pages 84-108
Identifying the Early Buyer of New Industrial Products
- Michael J. Baker
Pages 109-152
Strategies for Launching New Products
- Michael J. Baker
Pages 153-169
Applying the Product Life Cycle Concept
- Michael J. Baker
Pages 170-182
Back Matter

Pages 183-209

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Keywords

Authors and Affiliations

Department of Marketing, University of Strathclyde, UK

Michael J. Baker

Bibliographic Information

Book Title: Marketing New Industrial Products
Authors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-02122-2
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1975
Edition Number: 1
Number of Pages: XIV, 209
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing

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