Abstract
In the preceding chapters it was established that:
-
(a)
Technological innovation is a major factor underlying economic growth;
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(b)
The contribution of technological innovation to such growth is largely embodied in products with the consequence that
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(c)
New product development has become a major dimension of competitive activity, but
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(d)
Despite difficulties in distinguishing precisely what constitutes a ‘new’ product, a considerable proportion of all new product introductions are considered failures and represent a consider- able loss both to individual firms and the community at large.
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© 1975 Michael J. Baker
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Baker, M.J. (1975). Factors Influencing the Adoption of New Products. In: Marketing New Industrial Products. Palgrave, London. https://doi.org/10.1007/978-1-349-02122-2_3
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