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Chinese as a Mother Tongue in the Context of Global English Business Communication

The Palgrave Handbook of Chinese Language Studies

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Abstract

This chapter introduces the Global English Business Communication Project and presents its data and analysis concerning Mandarin Chinese, British English, and Chinese English. It shows how aspects of ways of speaking, thinking, and hearing in the Chinese linguaculture are transferred to English as a lingua franca. The data presented include scenarios of solving problems, resolving conflicts, and expressing apology and thus give access to the participants’ view on communication, rhetoric, politeness, face, and societal logic. The chapter shows that the theory of communicative supertypes developed by Durst-Andersen (Linguistic Supertypes. A Cognitive-Semiotic Theory of Human Communication. De Gruyter Mouton, Berlin/New York, 2011), which draws on semiotic theory (Durst-Andersen, Cybernetics & Human Knowing 16:38–79, 2009); Durst-Andersen and Bentsen, Semiotica 238:1–35, 2021), could be a useful framework to account for the reasons why the various transferences take place in the way they do. The results of the project question the usefulness of English as a lingua franca, because what is called Global English is not a neutral language without cultural load, but different linguacultural varieties of English, where the semiotic direction from one’s mother tongue plays a crucial role when both producing and perceiving English speech.

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Author information

Authors and Affiliations

  1. Copenhagen Business School, Copenhagen, Denmark

    Per Durst-Andersen & Xia Zhang

Authors
  1. Per Durst-Andersen
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  2. Xia Zhang
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Correspondence to Per Durst-Andersen .

Editor information

Editors and Affiliations

  1. School of Literature, Languages and Ling, The Australian National University, Acton, ACT, Australia

    Zhengdao Ye

Section Editor information

  1. Centre for English Language Communication, National University of Singapore, Singapore, Singapore, Singapore

    Jock Onn Wong

  2. Australian National University, Acton, ACT, Australia

    Zhengdao Ye

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Durst-Andersen, P., Zhang, X. (2022). Chinese as a Mother Tongue in the Context of Global English Business Communication. In: Ye, Z. (eds) The Palgrave Handbook of Chinese Language Studies. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-6844-8_54-2

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  • DOI: https://doi.org/10.1007/978-981-13-6844-8_54-2

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  • Print ISBN: 978-981-13-6844-8

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  1. Latest

    Chinese as a Mother Tongue in the Context of Global English Business Communication
    Published:
    05 May 2022

    DOI: https://doi.org/10.1007/978-981-13-6844-8_54-2

  2. Original

    Chinese as a Mother Tongue in the Context of Global English Business Communication
    Published:
    24 July 2021

    DOI: https://doi.org/10.1007/978-981-13-6844-8_54-1

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