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A Sense of Community in the ASEAN

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Abstract

The ASEAN Community was established in 2015 to achieve the three pillars of sustainable development: political security, economic, and sociocultural development. However, this is only the beginning of establishing a sense of community there. The question remains whether the ASEAN can reach its goals and whether the people will feel this sense of community. Understanding the factors that predict the development of a sense of community in the ASEAN can help answer this question. The survey results from 1200 citizens of the ASEAN member states provide insight for future regional communication campaigns, which may help to strengthen emotional connections, trust, and a sense of belonging to the ASEAN Community.

Keywords

  • Sense of community
  • ASEAN community
  • Multimedia campaigns

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Correspondence to Pornpun Prajaknate .

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Appendix 1: Survey from a Citizen of ASEAN’s Member States

Appendix 1: Survey from a Citizen of ASEAN’s Member States

Table 2 Mean for the perceived sense of community in the ASEAN
Table 3 Model summary of linear stepwise regression analysis

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Prajaknate, P. (2018). A Sense of Community in the ASEAN. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_50-2

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  • DOI: https://doi.org/10.1007/978-981-10-7035-8_50-2

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Chapter History

  1. Latest

    A Sense of Community in the ASEAN
    Published:
    31 August 2018

    DOI: https://doi.org/10.1007/978-981-10-7035-8_50-2

  2. Original

    A Sense of Community in the ASEAN
    Published:
    09 July 2018

    DOI: https://doi.org/10.1007/978-981-10-7035-8_50-1