Skip to main content
SpringerLink
Log in

Die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation

  • Living reference work entry
  • First Online:
Handbuch Gesundheitskommunikation

Part of the book series: Springer Reference Sozialwissenschaften ((SRS))

  • 6609 Accesses

Zusammenfassung

Der Beitrag gibt einen Überblick über die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation. Dabei werden insbesondere das symbolischen Lernen und die Bedeutung von Selbstwirksamkeit für gesundheitsbezogene Verhaltensänderungen intensiver betrachtet. Nach einer eingehenden Thematisierung der jeweiligen Grundlagen werden ausgewählte empirische Studien aus unterschiedlichen Bereichen der Gesundheitskommunikation vorgestellt, die zeigen, in wie weit die psychosozialen Determinanten und Mechanismen der sozial-kognitiven Theorie Verhaltensänderungen bewirken können. Schließlich werden auch die Grenzen der vorgestellten Theorien und Implikationen für die Gestaltung von Kampagnen diskutiert.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

Notes

  1. 1.

    Selbstwirksamkeitskomponenten finden sich mittlerweile in vielen bekannten Theorien des Gesundheitsverhaltens (z. B. im Extended Parallel Process Model von Witte 1992; in der revidierten Protection Motivation Theory: Maddux und Rogers 1983 oder der Health Action Process Approach von Schwarzer und Luszczynska 2008)

Literatur

  • Abelson, R. P., Aronson, E., McGuire, W. J., Newcomb, T. M., Rosenberg, M. J., & Tannenbaum, P. H. (1968). Theories of cognitive consistency: A sourcebook. Chicago: McNally.

    Google Scholar 

  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Hrsg.), Action control. From cognition to behavior. Berlin: Springer.

    Google Scholar 

  • Anderson, E. S., Winett, R. A., Wojcik, J. R., & Williams, D. M. (2010). Social cognitive mediators of change in a group randomized nutrition and physical activity intervention: Social support, self-efficacy, outcome expectations and self-regulation in the guide-to-health trial. Journal of Health Psychology, 15(1), 21–32.

    Article  Google Scholar 

  • Bandura, A. (1977). Social learning theory. Englewood Cliffs: Prentice Hall.

    Google Scholar 

  • Bandura, A. (1986). Social foundations of thought and action. A social cognitive theory. Englewood Cliffs: Prentice Hall.

    Google Scholar 

  • Bandura, A. (1998). Self-efficacy. The exercise of control (2. Aufl.). New York: Freeman.

    Google Scholar 

  • Bandura, A. (2001a). Social cognitive theory of mass communication. Media Psychology, 3(3), 265–299.

    Article  Google Scholar 

  • Bandura, A. (2001b). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52(1), 1–26.

    Article  Google Scholar 

  • Bandura, A. (2004). Health promotion by social cognitive means. Health Education & Behavior, 31(2), 143–164.

    Article  Google Scholar 

  • Bandura, A. (2009). Social cognitive theory of mass communication. In J. Bryant & M. B. Oliver (Hrsg.), Media effects: Advances in theory and research (S. 94–124). Mahwah: Lawrence Earlbaum.

    Google Scholar 

  • Becker, M. H. (1974). The health belief model and personal health behavior. Health Education Monographs, 2, 324–473.

    Article  Google Scholar 

  • Bonfadelli, H. (2004). Medienwirkungsforschung I: Grundlagen und theoretische Perspektiven. Konstanz: UVK-Verl.-Ges.

    Google Scholar 

  • DiClemente, C. C., Prochaska, J. O., & Gibertini, M. (1985). Self-efficacy and the stages of self-change of smoking. Cognitive Therapy and Research, 9(2), 181–200.

    Article  Google Scholar 

  • Dijksterhuis, A., & Bargh, J. A. (2001). The perception-behavior expressway: Automatic effects of social perception on social behavior. Advances in Experimental Social Psychology, 33, 1–40.

    Article  Google Scholar 

  • Dimberg, U., Thunberg, M., & Elmehed, K. (2000). Unconscious facial reactions to emotional facial expressions. Psychological Science, 11(1), 86–89.

    Article  Google Scholar 

  • Grove, J. (1993). Attributional correlates of cessation self-efficacy among smokers. Addictive Behaviors, 18(3), 311–320.

    Article  Google Scholar 

  • Hertog, J. K., Finnegan, J. R., Jr., Rooney, B., Viswanath, K., & Potter, J. (2009). Self-efficacy as a target population segmentation strategy in a diet and cancer risk reduction campaign. Health Communication, 5(1), 21–40.

    Article  Google Scholar 

  • Hines, D., Saris, R. N., & Throckmorton-Belzer, L. (2000). Cigarette smoking in popular films: Does it increase vierwer’ likelihood to smoke? Journal of Applied Social Psychology, 30(11), 2245–2269.

    Article  Google Scholar 

  • Jemmott, J. B., Jemmott, L. S., Spears, H., Hewitt, N., & Cruz-Collins, M. (1992). Self-efficacy, hedonistic expectancies, and condom-use intentions among inner-city black adolescent women: A social cognitive approach to AIDS risk behavior. Journal of Adolescent Health, 13(6), 512–519.

    Article  Google Scholar 

  • Kennedy, M. G., O’Leary, A., Beck, V., Pollard, K., & Simpson, P. (2004). Increases in calls to the CDC National STD and AIDS hotline following AIDS-related episodes in a soap opera. Journal of Communication, 54(2), 287–301.

    Article  Google Scholar 

  • Koordeman, R., Anschutz, D. J., van Baaren, R. B., & Engels, R. C. E. (2011). Effects of alcohol portrayals in movies on actual alcohol consumption: An observational experimental study. Addiction, 106(3), 547–554.

    Article  Google Scholar 

  • Maddux, J. E., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19(5), 469–479.

    Article  Google Scholar 

  • Maibach, E. W., & Cotton, D. (1995). Moving people to behavior change: A staged social cognitive approach to message design. In E. W. Maibach & R. L. Parrott (Hrsg.), Designing health messages. Approaches from communication theory and public health practice. Thousand Oaks: Sage Publications.

    Google Scholar 

  • Maibach, E., Flora, J. A., & Nass, C. (1991). Changes in self-efficacy and health behavior in response to a minimal contact community health campaign. Health Communication, 3(1), 1–15.

    Article  Google Scholar 

  • Rimal, R. N. (2000). Closing the knowledge-behavior gap in health promotion: The mediating role of self-efficacy. Health Communication, 12(3), 219–237.

    Article  Google Scholar 

  • Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the health belief model. Health Education & Behavior, 15(2), 175–183.

    Article  Google Scholar 

  • Schwarzer, R., & Luszczynska, A. (2008). How to overcome health-compromising behaviors. European Psychologist, 13(2), 141–151.

    Article  Google Scholar 

  • van Achterberg, T., Huisman-de Waal, G. G. J., Ketelaar, N. A. B. M., Oostendorp, R. A., Jacobs, J. E., & Wollersheim, H. C. H. (2011). How to promote healthy behaviours in patients? An overview of evidence for behaviour change techniques. Health Promotion International, 26(2), 148–162.

    Article  Google Scholar 

  • Vaughan, P. W., & Rogers, E. M. (2000). A staged model of communication effects: Evidence from an entertainment-education radio soap opera in Tanzania. Journal of Health Communication, 5(3), 203–227.

    Article  Google Scholar 

  • Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59(4), 329–349.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Publizistik, Johannes Gutenberg-Universität Mainz, Jakob-Welder-Weg 12, 55128, Mainz, Deutschland

    Christian Schemer & Svenja Schäfer

Authors
  1. Christian Schemer
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Svenja Schäfer
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Christian Schemer .

Editor information

Editors and Affiliations

  1. Philosophische Fakultät, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Dortmund, Germany

    Matthias R. Hastall

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Fachmedien Wiesbaden GmbH

About this entry

Cite this entry

Schemer, C., Schäfer, S. (2017). Die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch Gesundheitskommunikation. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10948-6_26-1

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-10948-6_26-1

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-10948-6

  • Online ISBN: 978-3-658-10948-6

  • eBook Packages: Springer Referenz Sozialwissenschaften und Recht

Publish with us

Policies and ethics

Search

Navigation