Skip to main content

Designing Eating and Drinking Experiences

  • Living reference work entry
  • Latest version View entry history
  • First Online:
Handbook of Eating and Drinking

Abstract

Although experiences are personal and subjective, researchers can investigate them by observing people’s expressions and behavior. This permits to deliberately design these events and see how changes in the design affect people’s experiences. By focusing on experiences rather than products, the effects that products and associated services have in human life and their contribution to the consumer’s well-being are emphasized. This chapter discusses the concept of experience and some of the tools that were developed to create particular experiences.

An overview of student design projects shows how these insights and design tools can be used to inspire innovations in the food domain, with topics varying between attempts to improve nutritional lifestyle, enriching the emotional experiences that food products evoke, and connecting people through the meals they prepare and consume. Using the approaches presented here could contribute to new ways of tackling the imminent challenges the world faces in the food domain.

To appear in: Meiselman, H. (Ed.) Handbook of Eating and Drinking: Interdisciplinary Perspectives. Springer Verlag

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

References

  • Blomqvist, E. H., Bramerson, A., Stjarne, P., & Nordin, S. (2004). Consequences of olfactory loss and adopted coping strategies. Rhinology, 42, 189–194.

    PubMed  Google Scholar 

  • Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(May), 52–68.

    Article  Google Scholar 

  • Breuer, C. (2018). (Food) design for bliss (Master thesis). Delft University of Technology, Delft, The Netherlands.

    Google Scholar 

  • Bryant, F. B., & Veroff, J. (2007). Savoring: A new model of positive experience. Mahwah: Lawrence Erlbaum.

    Google Scholar 

  • Camere, S., Schifferstein, H. N. J., & Bordegoni, M. (2018). From abstract to tangible: Supporting the materialization of experiential visions with the experience map. International Journal of Design, 12(2), 51–73.

    Google Scholar 

  • Costa, A. I. A., Schoolmeester, D., Dekker, M., & Jongen, W. M. F. (2003). Exploring the use of consumer collages in product design. Trends in Food Science & Technology, 14, 17–31.

    Article  CAS  Google Scholar 

  • de Graaf, C. (2012). Texture and satiation: The role of oro-sensory exposure time. Physiology & Behavior, 107(4), 496–501.

    Article  Google Scholar 

  • DeFoliart, G. R. (1999). Insects as food: Why the western attitude is important. Annual Review of Entomology, 44, 21–50.

    Article  CAS  PubMed  Google Scholar 

  • Deroy, O., Reade, B., & Spence, C. (2015). The insectivore’s dilemma, and how to take the west out of it. Food Quality and Preference, 44, 44–55.

    Article  Google Scholar 

  • Desmet, P. M. A. (2012). Faces of product pleasure: 25 positive emotions in human-product interactions. International Journal of Design, 6(2), 1–29.

    Google Scholar 

  • Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57–66.

    Google Scholar 

  • Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, 7(3), 5–19.

    Google Scholar 

  • Desmet, P. M. A., & Schifferstein, H. N. J. (2012). Emotion research as input for product design. In J. H. Beckley, D. Paredes, & K. Lopetcharat (Eds.), Product innovation toolbox: A field guide to consumer understanding and research (pp. 149–175). Hoboken: Wiley.

    Chapter  Google Scholar 

  • Desmet, P. M. A., Hekkert, P., & Schifferstein, H. N. J. (2011). Introduction. In P. M. A. Desmet & H. N. J. Schifferstein (Eds.), From floating wheelchairs to mobile car parks: A collection of 35 experience-driven design projects (pp. 4–12). The Hague: Eleven International Publishers.

    Google Scholar 

  • Durieux, R. (2017). Today’s menu: Cambodian Delights – A multi-cultural exploration into the acceptation of insects as ingredients (Master thesis). Delft University of Technology, Delft.

    Google Scholar 

  • Edwards, J. S. A. (2000). Food service/catering restaurant and institutional perspectives of the meal. In H. L. Meiselman (Ed.), Dimensions of the meal: The science, culture, business and art of eating (pp. 223–244). Gaithersburg: Aspen.

    Google Scholar 

  • Fokkinga, S. F., & Desmet, P. M. (2014). Run for your life! Using emotion theory in designing for concrete product interactions. Paper presented at the 9th International Conference on Design and Emotion, Bogota, Colombia.

    Google Scholar 

  • Gemser, G., Candi, M., & van den Ende, J. (2011). How design can improve firm performance. Design Management Review, 22(2), 72–77.

    Article  Google Scholar 

  • Gómez-Corona, C., & Valentin, D. (2019). An experiential culture: A review on user, product, drinking and eating experiences in consumer research. Food Research International, 115, 328–337.

    Article  PubMed  Google Scholar 

  • Hekkert, P., & van Dijk, M. B. (2011). Vision in design: A guidebook for innovators. Amsterdam: BIS.

    Google Scholar 

  • Hekkert, P., & Schifferstein, H. N. J. (2008). Introducing product experience. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product experience (pp. 1–8). Amsterdam: Elsevier.

    Google Scholar 

  • Hogenkamp, P. S., & Schiöth, H. B. (2013). Effect of oral processing behaviour on food intake and satiety. Trends in Food Science & Technology, 34(1), 67–75.

    Article  CAS  Google Scholar 

  • Houwen, L. (2017). Food for mood: a study to unravel our moody food interactions (Master thesis). Delft University of Technology, Delft, The Netherlands.

    Google Scholar 

  • Jacobse, C. L. M., Pohlmeyer, A. E., & Boess, S. (2016). Still in its infancy: Design for co-wellbeing among different user groups. Paper presented at Celebration & Contemplation, 10th International Conference on Design & Emotion, Amsterdam.

    Google Scholar 

  • Jacobsen, J. K. (2008). The food and eating experience. In Creating experiences in the experience economy (pp. 13–32). Cheltenham: Edward.

    Google Scholar 

  • Kadarman, R. (2017). Food poetry: A future vision for food printing (Master thesis). Delft University of Technology, Delft, The Netherlands.

    Google Scholar 

  • Kandiah, J., Yake, M., Jones, J., & Meyer, M. (2006). Stress influences appetite and comfort food preferences in college women. Nutrition Research, 26(3), 118–123.

    Article  CAS  Google Scholar 

  • Kemps, E., Tiggemann, M., & Hart, G. (2005). Chocolate cravings are susceptible to visuo-spatial interference. Eating Behaviors, 6(2), 101–107.

    Article  PubMed  Google Scholar 

  • Kouprie, M., & Sleeswijk Visser, F. (2009). A framework for empathy in design: Stepping into and out of the user's life. Journal of Engineering Design, 20(5), 437–448.

    Article  Google Scholar 

  • Law, E. L. C., Roto, V., Hassenzahl, M., Vermeeren, A. P. O. S., & Kort, J. (2009). Understanding, scoping and defining user experience: A survey approach. Paper presented at the Proceedings of the 27th International Conference on Human Factors in Computing Systems, Boston, MA.

    Google Scholar 

  • Lee, Y., Breuer, C., & Schifferstein, H. N. J. (in press). Supporting food design processes: Development of the Food Design Cards. International Journal of Design.

    Google Scholar 

  • Lyubomirsky, S. (2007). The how of happiness: A new approach to getting the life you want. New York: Penguin.

    Google Scholar 

  • Mao, T. W. (2017). Satiating and conscious snacks: Facilitating healthy eating experiences by manipulating food textures (Master thesis). Delft University of Technology, Delft, The Netherlands.

    Google Scholar 

  • McBurney, D. H., Shoup, M. L., & Streeter, S. A. (2006). Olfactory comfort: Smelling a partner’s clothing during periods of separation. Journal of Applied Social Psychology, 36(9), 2325–2335.

    Google Scholar 

  • Ozkaramanli, D., Fokkinga, S. F., Desmet, P. M. A., Balkan, E., & George, E. (2013, 17–19 Nov). Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation. Paper presented at the ESOMAR Qualitative Conference. Amsterdam: Brilliant transformations.

    Google Scholar 

  • Pohlmeyer, A. E. (2012). Design for happiness. Interfaces, 92, 8–11.

    Google Scholar 

  • Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Boston: Harvard Business School Press.

    Google Scholar 

  • Rolls, E. T. (2012). Taste, olfactory and food texture reward processing in the brain and the control of appetite. Proceedings of the Nutrition Society, 71(4), 488–501.

    Article  PubMed  Google Scholar 

  • Schifferstein, H. N. J. (2010). From salad to bowl: The role of sensory analysis in product experience research. Food Quality and Preference, 21, 1059–1067.

    Article  Google Scholar 

  • Schifferstein, H. N. J. (2011). Multi sensory design. Paper presented at the DESIRE’11 Conference on Creativity and Innovation in Design, Eindhoven, The Netherlands.

    Google Scholar 

  • Schifferstein, H. N. J. (2016a). The roles of the senses in different stages of consumers’ interactions with food products. In B. Piqueras-Fiszman & C. Spence (Eds.), Multisensory flavour perception – From fundamental neuroscience through to the marketplace (pp. 297–312). Oxford, UK: Woodhead.

    Chapter  Google Scholar 

  • Schifferstein, H. N. J. (2016b). What design can bring to the food industry. International Journal of Food Design, 1(2), 103–134.

    Article  Google Scholar 

  • Schifferstein, H. N. J. (2017). Differentiating consumption contexts as a basis for diversity in food design education: Eating in or eating out? International Journal of Food Design, 2(1), 83–101.

    Article  Google Scholar 

  • Schifferstein, H. N. J., & Sleeswijk Visser, F. (2013). Designing for user experiences in specific contexts: Contributions from contextmapping. In C. de Bont, E. den Ouden, R. Schifferstein, F. Smulders, & M. van der Voort (Eds.), Advanced design methods for successful innovation (pp. 78–93). Den Haag: Design United.

    Google Scholar 

  • Schifferstein, H. N. J., Fenko, A., Desmet, P. M. A., Labbe, D., & Martin, N. (2013). Influence of package design on the dynamics of multisensory and emotional food experience. Food Quality and Preference, 27, 18–25.

    Article  Google Scholar 

  • Seligman, M. E. P. (2011). Flourish. New York: Free Press.

    Google Scholar 

  • Sleeswijk Visser, F., Stappers, P. J., Van der Lugt, R., & Sanders, E. B. (2005). Contextmapping: Experiences from practice. CoDesign, 1(2), 119–149.

    Article  Google Scholar 

  • Sonneveld, M. H., Ludden, G. D. S., & Schifferstein, H. N. J. (2008, 6–9 October). Multi sensory design in education. Paper presented at the 6th Design & Emotion Conference, Hong Kong, China.

    Google Scholar 

  • Spence, C. (2017). Gastrophysics: The new science of eating. London: Penguin.

    Google Scholar 

  • Spence, C., & Piqueras-Fiszman, B. (2014). How important is atmosphere to the perfect meal? The perfect meal: The multisensory science of food and dining. Chichester: Wiley, pp. 271–309.

    Google Scholar 

  • van Huis, A., van Itterbeeck, J., Klunder, H., Mertens, E., Halloran, A., Muir, G., & Vantomme, P. (2013). Edible insects: Future prospects for food and feed security (Vol. 171). Rome: FAO.

    Google Scholar 

  • Verkerk, M. C., Tramper, J., van Trijp, J. C. M., & Martens, D. E. (2007). Insect cells for human food. Biotechnology Advances, 25(2), 198–202.

    Article  CAS  PubMed  Google Scholar 

  • Vyas, D., & van der Veer, G. C. (2006). Experience as meaning: Some underlying concepts and implications for design. Proceedings of the 13th European conference on Cognitive Ergonomics ECCE ‘06: Trust and Control in Complex Sociotechnical Systems, New York.

    Google Scholar 

  • White, K. (Ed.). (2004). Touch: Attachment and the body. London: Karnac.

    Google Scholar 

  • Yoon, J. K., Desmet, P. M. A., & Pohlmeyer, A. E. (2016). Developing usage guidelines for a card-based design tool: A case of the positive emotional granularity cards. Archives of Design Research, 29(4), 5–19.

    Article  Google Scholar 

  • Zampollo, F., & Peacock, M. (2016). Food design thinking: A branch of design thinking specific to food design. Journal of Creative Behavior, 50(3), 203–210.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Hendrik N. J. Schifferstein .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this entry

Check for updates. Verify currency and authenticity via CrossMark

Cite this entry

Schifferstein, H.N.J. (2020). Designing Eating and Drinking Experiences. In: Meiselman, H. (eds) Handbook of Eating and Drinking. Springer, Cham. https://doi.org/10.1007/978-3-319-75388-1_118-2

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-75388-1_118-2

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-75388-1

  • Online ISBN: 978-3-319-75388-1

  • eBook Packages: Springer Reference Behavioral Science and PsychologyReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

Publish with us

Policies and ethics

Chapter history

  1. Latest

    Designing Eating and Drinking Experiences
    Published:
    19 December 2019

    DOI: https://doi.org/10.1007/978-3-319-75388-1_118-2

  2. Original

    Designing Eating and Drinking Experiences
    Published:
    02 December 2019

    DOI: https://doi.org/10.1007/978-3-319-75388-1_118-1