Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of geographic, demographic, socioeconomic, psychographic, or behavioral characteristics.
Segmentation is one of the domains of strategic marketing. Matching a producer’s or service provider’s capabilities with customer needs is greatly facilitated by specialization and selective operation in one or more market segments. Marketing theory suggests that segments be composed of target customers who respond homogeneously to the marketer’s promotional activities (response-based segmentation). Following this guideline requires a validated and segment-specific market response model to predict customer reaction. Where such an advanced predictive instrument is unavailable, marketing managers rely on customers’ past behavior. A segmentation strategy determines the number and size of the segments and the classification criteria used for profiling segment members. Marketing...
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Mazanec, J.A., Dolnicar, S. (2022). Segmentation - Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_169-3
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DOI: https://doi.org/10.1007/978-3-319-01669-6_169-3
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Segmentation - Tourism- Published:
- 09 February 2022
DOI: https://doi.org/10.1007/978-3-319-01669-6_169-3
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Segmentation: Tourism
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- 03 December 2021
DOI: https://doi.org/10.1007/978-3-319-01669-6_169-2
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Segmentation, tourism- Published:
- 15 September 2015
DOI: https://doi.org/10.1007/978-3-319-01669-6_169-1