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Public Relations and Finance

  • Living reference work entry
  • First Online:
Encyclopedia of Sustainable Management

  • 13 Accesses

Synonyms

Financial Communication; Financial Marketing; Investor Relations

Definition and Fields of Public Relations

The term public relations (PR) can be traced back to the end of the eighteenth century and is supposed to be introduced by Thomas Jefferson (Gackowski 2017). However, modern PR started at the beginning of the twentieth century with companies defending their reputation in newspaper articles. Later, Boston University was the first to establish a School of Public Relations in 1947 (Tikkanen 2022). Originating from the USA, PR expanded around the globe, for example, in Germany, five phases from the early formation in the 1960s, over expansion in the 1990s, up to a sophisticated differentiation can be observed (Köhler 2018). Today, PR is seen as a fundamental part of the general strategy of a company and encompasses all communication activities toward different stakeholder groups (Schmidt and Rennhak 2020). However, since research on PR is scattered around disciplines and...

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Author information

Authors and Affiliations

  1. Rhine-Waal University of Applied Science, Kleve, Germany

    Ute Merbecks

Authors
  1. Ute Merbecks
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Correspondence to Ute Merbecks .

Editor information

Editors and Affiliations

  1. London Metropolitan University, Guildhall Faculty of Business and Law London Metropolitan University, London, UK

    Samuel Idowu

  2. Cologne Business School, Ingolstadt, Germany

    René Schmidpeter

  3. College of Business, Loyola University New Orleans, New Orleans, LA, USA

    Nicholas Capaldi

  4. International Training Centre of the IL, International Labor Organization, Turin, Italy

    Liangrong Zu

  5. Department of Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy

    Mara Del Baldo

  6. Instituto Politécnico da Guarda, Guarda, Portugal

    Rute Abreu

Section Editor information

  1. Leeeds Business School, Leeds Beckett University, Leeds, United Kingdom

    Brian T. Jones

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Merbecks, U. (2023). Public Relations and Finance. In: Idowu, S., Schmidpeter, R., Capaldi, N., Zu, L., Del Baldo, M., Abreu, R. (eds) Encyclopedia of Sustainable Management. Springer, Cham. https://doi.org/10.1007/978-3-030-02006-4_613-1

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  • DOI: https://doi.org/10.1007/978-3-030-02006-4_613-1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-02006-4

  • Online ISBN: 978-3-030-02006-4

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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