Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 9, issue 2, September 2000
7 articles in this issue
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Using structured processes and systems to help managers develop strategic segmentation
Authors
- Malcolm McDonald
- Ian Dunbar
- Content type: Paper
- Published: 01 September 2000
- Pages: 109 - 127
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What can direct marketing do for branding and bonding?
Authors
- Fiona Debling
- Leslie de Chernatony
- Sue Middleton
- Content type: Paper
- Published: 01 September 2000
- Pages: 128 - 147
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Targeting international consumers in the long-distance telephone services market
Authors
- Tao Qin
- Thomas W Whipple
- Rajshekhar G Javalgi
- Content type: Paper
- Published: 01 September 2000
- Pages: 148 - 159
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Measuring retailer performance: Towards an understanding of productivity
Authors
- Hean Tat Keh
- Content type: Paper
- Published: 01 September 2000
- Pages: 160 - 173
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Customer value management
Authors
- Mark Stirling
- Content type: Paper
- Published: 01 September 2000
- Pages: 174 - 184
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Rationale for choosing a less accurate forecast
Authors
- Michael D Geurts
- Content type: Paper
- Published: 01 September 2000
- Pages: 185 - 189