Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 17, issue 1, March 2009
8 articles in this issue
-
-
Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers
Authors
- Ian Phau
- Min Teah
- Agnes Lee
- Content type: Original Article
- Published: 27 March 2009
- Pages: 3 - 15
-
Identifying the green consumer: A segmentation study
Authors
- Arminda M Finisterra do Paço
- Mário Lino Barata Raposo
- Walter Leal Filho
- Content type: Original Article
- Published: 09 February 2009
- Pages: 17 - 25
-
Service quality and customer retention in mobile telephony
Authors (first, second and last of 6)
- Evangelia Blery
- Nick Batistatos
- Maria Retsina
- Content type: Original Article
- Published: 16 February 2009
- Pages: 27 - 37
-
An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Authors
- Robert C Fink
- William L James
- Kenneth J Hatten
- Content type: Original Article
- Published: 16 February 2009
- Pages: 39 - 53
-
Emotions, attitudes and memorability associated with TV commercials
Authors
- Li-Wei Mai
- Georgia Schoeller
- Content type: Original Article
- Published: 27 March 2009
- Pages: 55 - 63
-
The importance of factors influencing product-harm crisis management across different crisis extent levels: A conjoint analysis
Authors (first, second and last of 4)
- Aikaterini Vassilikopoulou
- Apostolos Lepetsos
- Kalliopi Chatzipanagiotou
- Content type: Original Article
- Published: 16 February 2009
- Pages: 65 - 74
-
A trilogy of ‘item’ biographies of our favourite statisticians
Authors
- Bruce Ratner
- Content type: A Closer Look
- Published: 27 March 2009
- Pages: 75 - 77