Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 11, issue 2, September 2002
6 articles in this issue
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A strategic orientation for e-commerce investments: A customer equity approach
Authors
- Dan Sarel
- Howard Marmorstein
- Content type: Paper
- Published: 01 September 2002
- Pages: 110 - 123
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Customer value modelling: Synthesis and extension proposals
Authors
- Mihai Calciu
- Francis Salerno
- Content type: Paper
- Published: 01 September 2002
- Pages: 124 - 147
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The development of an operational second dimensional value system
Authors
- Flemming Hansen
- Rolf Randrup
- Regin Reinert
- Content type: Paper
- Published: 01 September 2002
- Pages: 148 - 167
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Exploring consumers' willingness to pay for online customisation and its marketing outcomes
Authors
- Pingjun Jiang
- Content type: Paper
- Published: 01 September 2002
- Pages: 168 - 183
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Creating the market for disruptive innovation: Market proactiveness at the launch stage
Authors
- Birgitta Sandberg
- Content type: Paper
- Published: 01 September 2002
- Pages: 184 - 196