Abstract
Sociologists, linguists and market researchers have studied values and lifestyles for decades. In the present paper, the authors look at the motivation behind their approaches and suggest the presence of a general communality for the solutions, which, in turn, made it possible to discern basic evaluation dimensions common for all of these. They further suggest a general two-dimensional solution and demonstrate how it compares with other systems and how it functions.
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Hansen, F., Randrup, R. & Reinert, R. The development of an operational second dimensional value system. J Target Meas Anal Mark 11, 148–167 (2002). https://doi.org/10.1057/palgrave.jt.5740074
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DOI: https://doi.org/10.1057/palgrave.jt.5740074