Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 18, issue 4, December 2011
12 articles in this issue
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The agony and the ecstasy of CRM in a smart grid world
Authors
- Peter C Honebein
- Roy F Cammarano
- Content type: Practitioner Article
- Published: 27 December 2011
- Pages: 225 - 232
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The death of personal service: Why retailers make consumers responsible for their own customer experience
Authors
- Merlin Stone
- Content type: Practitioner Article
- Published: 07 November 2011
- Pages: 233 - 239
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Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study
Authors
- Abdullah Mohammad Hersh
- Kalil Aladwan
- Abdelmo'ti Suleiman Aburoub
- Content type: Original Article
- Published: 27 December 2011
- Pages: 240 - 253
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Mass customization strategy development by FIRM
Authors
- Azadeh Pishdad
- Fattaneh Taghiyareh
- Content type: Original Article
- Published: 27 December 2011
- Pages: 254 - 273
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Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails
Authors
- Jay (Hyunjae) Yu
- Content type: Original Article
- Published: 27 December 2011
- Pages: 274 - 285
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Consumer culture and purchase intentions toward fashion apparel in Mexico
Authors
- Rajagopal
- Content type: Original Article
- Published: 27 December 2011
- Pages: 286 - 307
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Case Study: How digital asset management helped Randstad integrate Vedior without choking
Authors
- Joost Schriever
- Content type: Technical Article
- Published: 27 December 2011
- Pages: 308 - 312
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Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it
Authors
- Murray Dudgeon
- Content type: Technical Article
- Published: 07 November 2011
- Pages: 313 - 321
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Marketing by e-mail? A review of some important rules
Authors
- Chris Pounder
- Content type: Legal Update
- Published: 14 November 2011
- Pages: 322 - 325
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Managing complexity in organisations: Text and cases
Authors
- Trevor Gallop
- Content type: Book Review
- Published: 27 December 2011
- Pages: 326 - 326
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The five futures glasses
Authors
- Andy Green
- Content type: Book Review
- Published: 27 December 2011
- Pages: 327 - 328